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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
B2B PR – A dozen ways to create a great first impression
The two most common questions I’m asked by engineers is how to manage nerves and how to make a great first impression....
B2B PR – Three great tips for resizing images
With images, videos and dynamic content currently having a major contribution to the success of your posts, you need...
Four must do’s for effective engagement
This time next week Southampton’s Mayflower Park will be buzzing with people as Seawork International opens its doors....
B2B PR – 24 Hours to #Infosec17
It’s less than 24 hours until London’s Olympia opens its doors for Europe’s number one information security event. ...
How to choose the right issues to build your brand reputation
How do you select the right topics to help build your B2B brand reputation, which journalists are interested in, and that resonate with your target audience? Here is our 4-step guide to kickstart your media relations in 2023 with a flourish. Listen before you speak!...
How can PR help you to scale up a B2B business
If you’re getting ready to scale up a B2B tech company for the first time, then you’re about to discover that growing a business is both exhilarating and nerve-wracking. There may be various reasons for scaling: perhaps you want to focus your efforts on growing your...
How to write a PR strategy for your technology brand
A PR strategy is essential for organising your PR activities and making strategic decisions about how to communicate with your target audience. There are some considerations for B2B tech companies to bear in mind when they set out to develop a PR strategy as they face...
How defence companies can build their comms strategy
How to tailor a communication strategy in the defence sector Creating a communication strategy follows the exact same principles and the same steps for any company in any sector. We are firm believers in this based on our 8-step communications strategy guide. It’s our...