This time next week Southampton’s Mayflower Park will be buzzing with people as Seawork International opens its doors. Now’s the time to be finalising diaries with customers, prospects and the media before it’s too late. Here are our B2B PR tips for event publicity.

Effective engagement tips to ensure you are both seen and heard at the show

1. Send an email

Make sure your editorial contacts who you know are attending or exhibiting at the show, letting them know what they are likely to see at your stand. If you have any news to announce, make sure you invite them to the stand so that they have an opportunity to talk directly to your experts.

2. Utilise communication channels

Seawork has its own blog page providing insights into commercial marine and all things to do with Seawork. Visit the website and consider possible news or views your organisation can contribute towards. The team will be at the Seawork Social & Press Hub in Hall C.

3. Use the show photographer

If you have a contract signing or an ‘official’ launch at your stand, make sure you have the opportunity for photographs to be taken by the show photographer.

4. Be proactive

Check in with the Press Room and find out if you can help with any stories and offer your experts as possible, credible sources to interview.

It would be great to hear how you’re getting on at the show. Both Lorraine and Liz will be there on Wednesday 15th so do drop them a line or call if you have any questions.