It’s less than 24 hours until London’s Olympia opens its doors for Europe’s number one information security event.  So, now is the time to tick off those final tasks on your to-do list and confirm any additional meetings with customers, prospects and journalists.  Here are a couple of last minute tips to ensure you maximise your ROI.

1. Make contact:

Have a final look through your contacts database and make sure that you’ve connected with everyone who is attending or exhibiting, letting them know you’ll be there.  If you’re having a drinks reception or a particular launch event at your stand, let them know so that they can come by and have an opportunity to talk to you and the team.

2. Consider all communication options:

Infosec has its own blog section providing high level thought leadership articles from a range of industry experts.  Have a look through this and consider possible views that your organisation’s experts can contribute towards.  The Press Office will be located on the ground floor of Olympia Grand.

3. Be hands-on:

Touch base with the Press Office once or twice a day and put forward your organisation’s experts for credible and thought provoking contributions.

4. A picture paints a thousand words:

Invite the show photographer to your stand for any official ‘launch’ or contract signings.