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Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Make your voice heard: the Insight 2020 Survey
Do you want to know what issues your peers are struggling with and what strategies they are using to succeed? The...
Is your communication strategy a roadmap or roadblock?
If you feel you’re working harder than your business performance reflects, that your resources are stretched and that...
Type 31e: Two’s company, three’s a competition
Does our defence procurement process need to be more flexible and agile? The end of this week marks the deadline for...
SMM Fair 2018: What I learnt in 25,000 steps
Whilst preparing for SMM Fair 2018, I was fully aware that it was a big show; you only need to look through the...
The Role of Insight in Building a Distinct Brand
Three things you need to be a distinct brand (Part one of three) First, you need Insight. Insight comes in four flavours – consumer insight, prospect insight, founder insight, competitive insight.What is Consumer Insight? Without consumer or customer insight, your...
The Sussexes: an abject lesson in the value of brand and reputation management
The Sussexes have lost their Podcast and Spotify contracts - the reasons given are around the quality and quantity of their content. They are apparently lazy and unproductive: “f*cking grifters” I believe was the expression used by a Spotify Exec. I’ve expressed...
What is a Brand Personality?
Brand Personality Examples and the Best Brand Personalities for Tech Companies Do you know what a brand personality is and how it applies to your company? It is a crucial part of how your team will speak to customers if you want to see both fast results and lasting...
The unexpected benefits of using LinkedIn
From new clients to real-life friendships If you work in the business to business (B2B) world, you’ll know that many businesses view LinkedIn as a crucial pillar of their engagement strategy. Companies use LinkedIn to raise awareness, demonstrate their value and...
