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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
What is brand awareness?
We’re starting the new year off with a bang – a big branding bang that is. Starting with the release of our ultimate...
What is branding and why is it a key component of your PR strategy?
Branding plays a fundamental role in how your customers, and potential customers, perceive your company. Branding and...
How to bring your messaging to life with engaging video content and strong branded graphics
We all consume information in different ways and this will vary according to many different factors: personality types...
How to conduct a marketing asset audit and why it is an essential step in B2B PR campaign planning
In order activate your communication strategy you need marketing assets which serve up your messaging to your target...
How to be more human in a year of the unexpected
I think it’s fair to say that 2023 has been a year of the unexpected. In the wake of the pandemic, as we headed to the end of 2022, I had thought 2023 might be the year when things go back to some sort of normality. But with the war in Ukraine showing no signs of...
Why your buyer journey needs distinct PR content at every stage
I’m here to break the news: Buyer journey content isn’t easy, quick, or dirty. One size doesn’t fit all your audience. Your customer goes through a series of steps before they buy from you. At every stage, they have different needs and wants. If your content doesn’t...
7 Ways PR differs from advertising
The key difference between PR and advertising is that advertising space is paid for while editorial space is not – the impact on how and why you use one over the other is rooted in this fundamental difference. There are 7 principle ways that public relations is...
5 things to consider before outsourcing your CMO function
As your business grows and scales, your business functions begin to mature and what may previously have been done by a sales & marketing expert may evolve into a fully-fledged sales force as well as a dedicated marketing function. However, the trajectory of this...
