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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
5 tips for a successful analyst briefing
During conversations with clients or prospects about an analyst relations programme and specialist skills related to...
Should B2B businesses choose to spend on PR or advertising?
If you’re a marketer in a B2B business, you likely have a limited marketing budget and so are inclined to be more...
What’s Changed In Tech PR Over The Last 12 Months?
As a tech PR agency, we have a vested interest in keeping up to date with what is happening in the tech industry. The...
What’s The Difference Between B2B PR & B2C PR?
You will no doubt be familiar with the terms business to consumer (B2C) and business to business (B2B) PR. You may...
What to know when conducting B2B PR stakeholder research
A strong B2B PR strategy takes a lot of time, effort, and knowledge, but that isn’t all. If you don’t start with the right research, your hard work may go to waste. Before you take another step and waste another dollar, make B2B PR stakeholder research your top...
Ready, not Rough: Brands that Are Bold via Spokesperson Training
Imagine you’re sitting in a room. There are bright lights, cameras and mics everywhere. The person across from you is preparing to ask you questions that will affect your company’s reputation. Imagine you answer them perfectly, and the stars shine down on you proudly!...
Analyst Relations in 2024: What’s on the horizon?
We’re now firmly in the New Year, when 2024 plans start to move into the implementation phase and when we might sometimes get lost in the ‘day to day’ activity. Your AR strategy and plans for 2024 are well formulated but are there any trends that you need to be...
From uncomfortable beginnings to business breakthroughs: the LinkedIn journey that transformed our growth
When I first started posting on LinkedIn, it felt uncomfortable. Why? I was worried my work colleagues and especially my boss would think I was looking for a new job (this was before I started working here at EC-PR). I decided to start posting on LinkedIn anyway...
