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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
The Role of Insight in Building a Distinct Brand
Three things you need to be a distinct brand (Part one of three) First, you need Insight. Insight comes in four...
The Sussexes: an abject lesson in the value of brand and reputation management
The Sussexes have lost their Podcast and Spotify contracts - the reasons given are around the quality and quantity of...
How PR agencies manage business reputation
The power of perception. Reputation is all about perception. Reputation is how you are perceived in the minds of...
What is a Brand Personality?
Brand Personality Examples and the Best Brand Personalities for Tech Companies Do you know what a brand personality is...
Thought leader vs influencer – what’s the difference?
Distinct roles: Thought leaders offer deep expertise and innovative thinking, while social influencers drive engagement and visibility. Content focus: Thought leaders produce in-depth, strategic content; influencers create engaging, high-visibility posts. Impact...
The 7 deadly sins you need to avoid when posting on LinkedIn
Are you interested in learning the common mistakes LinkedIn users are making in 2024? Discover why you shouldn't overuse AI but why you should still use emojis and selfies. Learn to balance work-related posts and personal stories while being careful not to overshare....
Why you need structured PR support at trade shows
PR support at trade shows helps you to make the most of the opportunities at exhibitions to maximise your return on investment.Make your trade show the success it should be! In this article we'll consider: Pros and cons of running an exhibition without trade show...
SMART PR: Measurable PR Objectives for Success
In PR, we have the power to change people’s attitudes and behaviours in strategic ways. There’s nothing like it! But what's the use of all this power, if you don't properly measure its effectiveness? So, in this article, we are going to explain how to set strategic PR...
