Half of B2B buyers rank trust above price. Click here to learn how to earn trust early and turn interest into deals.

Stakeholder Research articles

What to know when conducting B2B PR stakeholder research

Feb 15, 2024 | B2B PR Blog, Services, Stakeholder Research

A strong B2B PR strategy takes a lot of time, effort, and knowledge, but that isn’t all. If you don’t start with the right research, your hard work may go to waste. Before you take another step and waste another dollar, make B2B PR stakeholder research your top...

AzteQ – IT Services PR Case Study

Apr 3, 2023 | Case Studies, Communication Strategy, Messaging development, Stakeholder Research

Home · Case Study · AzteQAchieving Clarity Through Strategy AzteQ is a small and dedicated team of IT professionals who put people first. A technology service partner, they help clients optimise their technology investment, maximise adoption and improve...

ITPEnergised Environment PR Case Study

Dec 30, 2020 | Case Studies, Communication Strategy, Messaging development, PR Campaign Planning, Stakeholder Research

Home · Case Study · ITPEnergisedA Strategy For Standout Success Believing passionately about the world’s transition to net zero, ITPEnergised is a team of technical consultants who work with their clients to deliver renewables asset management services and expert...

Defence – Stakeholder Research Case Study

Apr 1, 2016 | Case Studies, Stakeholder Research

Home · Case Study · BMT GroupActionable Intelligence and Insight BMT is a maritime-orientated high-end design house and technical consulting firm driven by a passion for solving complex, real-world problems. Established in 1985, they deliver design and engineering...

Stakeholder Research

Apr 1, 2016 | Stakeholder Research

By understanding your stakeholders we can tailor our communication to tap into what matters to them. STAKEHOLDER RESEARCH By understanding your stakeholders we can tailor our communication to tap into what matters to them. You can only influence others when you see...



Subscribe to our updates

Stay up to date with the latest insights, case studies and PR guides.

Our insights

The hidden costs of cutting corners in PR

B2B PR Blog, Measurable PR and Marketing, Opinion, PR Measurement

When budgets tighten, it’s tempting to prioritise short-term savings over long-term strategy. But in PR, cutting corners can cost you more than you save, especially when B2B buyers spend just 17% of their time with suppliers, relying instead on digital research and...

How A-SAFE became a trusted industry voice in just 12 months

B2B PR Blog, Brand Awareness, Communication Strategy, Integrated PR, Personal Branding, Thought Leadership

Building brand authority through thought leadership: A-SAFE's 12-month success story A-SAFE is the world’s leading industrial safety barrier supplier, improving workplace safety worldwide. The company wanted to boost brand visibility, credibility and memorability,...

Why your SLT needs to stop trying to appeal to everyone

B2B PR Blog, Brand Awareness, Communication Strategy, Measurable PR and Marketing, PR Measurement

A focused value proposition isn't limiting your growth – it's accelerating it...I've sat in countless boardrooms where the conversation goes like this: "We need to make sure our product appeals to everyone. The bigger the addressable market, the bigger the...

Why credibility matters more than coverage in B2B Tech PR

B2B PR Blog, Brand Awareness, Communication Strategy, Measurable PR and Marketing, Opinion, Our PR approach, PR Campaign Planning, Thought Leadership

A front-page feature might feel like the pinnacle of PR success, but without credibility, it carries little weight. For B2B tech companies, where buying cycles are long and decisions involve multiple stakeholders, being seen as a trusted authority is far more valuable...

The top 7 LinkedIn algorithm hacks to use in 2025

B2B PR Blog, LinkedIn, Networking, Personal Branding

There’s been a lot of buzz about the latest LinkedIn algorithm report from JustConnecting and Richard van der Blom. Richard van der Blom is a leading LinkedIn algorithm expert whose research has become the gold standard for understanding how the platform really works....

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
__cf_bm	1 hour	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__cfduid	1 month	The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
__hssc	1 hour	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
__hssrc	session	This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
_GRECAPTCHA	6 months	Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.
cookielawinfo-checbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-advertisement	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
JSESSIONID	session	New Relic uses this cookie to store a session identifier so that New Relic can monitor session counts for an application.
Sign up to newsletter	1 month	This cookie stores whether a visitor has seen and closed the pop up asking if they would like to sign up for EC-PR's newsletter.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
bcookie	2 years	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
li_gc	6 months	Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
lidc	1 day	This cookie is set by LinkedIn and used for routing.
timezone	1 month	A cookie that stores the data about whether a user has a timezone selected.
timezone_offset	1 month	A cookie that remembers users' timezone preferences.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
_gat	1 minute	This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
__hstc	6 months	Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_gat_gtag_UA_*	1 minute	Google Analytics sets this cookie to store a unique user ID.
_gat_gtag_UA_135724595_1	1 minute	Google uses this cookie to distinguish users.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.
hubspotutk	6 months	HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
bscookie	2 years	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
li_sugr	3 months	LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_cfuvid	session	Description is currently not available.
_ga_J7B1PM5LXC	2 years	No description
active_demand_cookie_cart	1 hour	No description
activedemand_session_guid	10 years	No description
AnalyticsSyncHistory	1 month	No description
session_uid	20 years	No description
UserMatchHistory	1 month	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

Stakeholder Research articles

What to know when conducting B2B PR stakeholder research

AzteQ – IT Services PR Case Study

ITPEnergised Environment PR Case Study

Defence – Stakeholder Research Case Study

Stakeholder Research

Subscribe to our updates

Our insights

The hidden costs of cutting corners in PR

How A-SAFE became a trusted industry voice in just 12 months

Why your SLT needs to stop trying to appeal to everyone

Why credibility matters more than coverage in B2B Tech PR

The top 7 LinkedIn algorithm hacks to use in 2025

Do you have the instinct to be distinct?

We do.

Site navigation

Legal stuff

Contact us

Social media

Locations

One last thing…

What really makes buyers say yes?