Defence - Stakeholder Research

Gathering internal intelligence and building key relationships

Requirement

BMT is a global multi-disciplinary maritime engineering consultancy comprising 23 subsidiaries each serving clients in the energy, transport and defence sectors. The purpose of the research at the beginning of the PR relationships was to open channels of communication, set and manage expectations whilst developing strong, working relationships with BMT’s Directors to help refine the Group PR Strategy.

Plan

An intensive and structured fact finding programme involving recorded interviews with 35 subsidiary MDs and Senior Group Executives, including the Sector and Regional Directors, FD and BMT Group Chairman was commissioned.

Outcome

“The project was invaluable both in terms of intelligence gathering and as a means to rapidly establish relationships with the senior operators within the group.”

Jenni Williamson

Group Marketing Manager, BMT Group

Stakeholder Research

Stakeholder Research

By understanding your stakeholders we can tailor our communication to tap into what matters to them. STAKEHOLDER RESEARCH By understanding your stakeholders we can tailor our communication to tap into what matters to them. You can only influence others when you see...

GUARANTEED PERFORMANCE

Being in the right place at the right time… We will deliver feature length coverage to your target press… or your money back.

Sign up for B2B PR Insights & Tools

What will I receive? We'll send you regular B2B PR insights, case studies, tools and guides
Follow us and share this:
Share