In this blog we provide insight, examples and bear trap warnings to help you identify and define your target audience; one of the five critical elements of your communication strategy. First, the insight. In our short video we provide you with the critical questions...
You might be thinking that you don’t need Public Relations (PR) because you’ve got it all sewn up with your content plans. You could even be forgiven for thinking that PR and content are essentially two sides of the same coin and you’d be right; they are – and both...
As a tech start-up or scale-up, you may be wondering how to approach industry analyst relations (AR), a practice of relationship building in the tech industry that is seemingly (but only seemingly) the preserve of large vendors. True, you do need a strategic resource,...
When businesses want to grow their revenue, they typically turn to the age-old technique of paid advertising. Ads may have their merits, but you’re likely to be missing out on a powerful way to grow your business. Analyst relations, or AR, is a way to establish a...
Are you one of the 90% of marketers whose top marketing priorities is brand awareness? If so, then a thought leadership strategy is probably not far from your thoughts. It’s one of the most effective ways you can set about securing share of mind, promoting your...
A good PR strategy relies on a diverse number of techniques and many types of media. Without a doubt, getting your name and message into the news has some of the greatest potential for your business. Getting into the news isn’t easy, though. That’s where B2B PR news...
If you’re a marketer working in an industry such as engineering, science or technology - you not only have to deal with all the resourcing challenges that face marketers universally, but you have the added issue of having to create intelligible, interesting and...
If you’re considering a B2B thought leadership strategy, you will understand the value of being acknowledged as a credible and authoritative industry spokesperson. You will also appreciate the competitive advantage of being at the top of the tender list because of the...
No matter what market you occupy, if you’re looking to reap the benefits that a PR agency can provide, you must first establish what you want to achieve, how you will measure success, who your audience is and what needs to be said in order to achieve your outcome. By...
Few events will do more for your company’s reputation than a successful press interview. Whether it’s a press conference, a TV interview, or even an interview the reporter will translate into a written article, B2B PR press interviews have powerful potential.If you’re...
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