Personal Branding, also known as Executive Profiling, is a service designed for corporate executives to help manage their personal online profiles, usually on LinkedIn, with the aim of engaging with online audiences, becoming a trusted and approachable leader in your industry. For more about why business leaders need to be active on LinkedIn, read our popular article here.
Striking PR comes from thought leaders sharing unique insights on emerging issues. This is not something your marketing intern can take on. Why? Because securing board-level buy-in for thought leadership has become a pivotal factor in the success of PR campaigns, you...
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