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Personal Branding, also known as Executive Profiling, is a service designed for corporate executives to help manage their personal online profiles, usually on LinkedIn, with the aim of engaging with online audiences, becoming a trusted and approachable leader in your industry. For more about why business leaders need to be active on LinkedIn, read our popular article here.
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B2B PR Blog, Communication Strategy, Messaging development
A positioning statement is a powerful part of your communication strategy that defines your product’s unique value versus your competitors. To write an effective positioning statement you need to identify your target audience, clarify your brand’s uniqueness,...
B2B PR Blog, Brand Awareness, Content Creation
This article examines the crucial role of brand imagery in conveying identity and driving growth. Learn how thoughtful, research-based visual choices can elevate a brand, while poor imagery can harm it. Identify when you need a visual rebrand, explore how AI can...
B2B PR Blog, Content Creation, Event Publicity, Roundtable & Webinar Marketing
With the right processes in place, one roundtable event can generate enough marketing and PR materials to last a year. This article explains how. We look at planning your event, choosing the right topics, creating a content distribution strategy and repurposing...
B2B PR Blog, Content Creation, Media relations, Opinion, Our PR approach
How to use AI in public relations effectively (without damaging your reputation, or putting off journalists). There are incredible strengths and pitfalls in using AI tools in PR. PRs need to embrace the efficiencies of artificial intelligence to keep pace with...
EC-PR's newest senior PR account manager describes his introduction to EC-PR's team and why he chose to join our dynamic tech PR agency.Many wouldn’t believe me if I said that I had heard about the role at EC-PR on the Monday, had been interviewed on the Tuesday,...
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