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We at ec-pr believe in an integrated approach to PR, which goes hand-in-hand with the full range of marketing activities. In order to make this a success, your organisation needs a communication strategy that provides clarity of approach.
Indeed your comms strategy will become the backbone to inform and guide all marketing communications moving forward, including the Public Relations activity.
If your organisation’s marketing is operating on a tactical level instead of a strategic one, ec-pr can help your marketing team regain control of your brand and marketing strategy.
In an ideal world, the harmony and cohesion between business development, sales, marketing, and communications should be seamless. They should move, think, and breathe as one, and the left hand should always know what the right is doing. But how often is this the...
For companies, particularly SMEs, looking to break into new territories for the first time, opening those doors, grinding the gears, and building the relationships will be time and resource intensive; often made even tougher due to a lack of brand visibility and...
B2B tech gets sociable Over the last decade, the B2B tech sector has become more sociable. No more so than over the last 18 months with no trade shows and in-person events, it’s been a lifeline to meet and greet prospects and industry peers. Most PR programmes which...
To make a communication strategy successful, it must be both effective and engaging. In order to be effective, your communication strategy must be well structured, logical, and concise. There are five key elements that provide your communication strategy with...
Consideration of what makes a good communication strategy should follow once you have acquired a clear understanding of why your business needs a communication strategy. If any doubt remains, our clients can attest to the remarkable impact a communication strategy...
Home · Case Study · XTM International Making SaaS Marketing Marvellous XTM International is a company which operates in the SAAS technology sector. Established in 2002, XTM International is a founder-led, multinational business that delivers high-quality,...
This week we’re talking about PR campaign costs, expensive violin strings, and how much of your budget you should think about investing in a PR campaign.How much does a PR campaign cost? This is a question many have asked and will continue to ponder, but nobody will...
Home · Case Study · ITPEnergisedA Strategy For Standout Success Believing passionately about the world’s transition to net zero, ITPEnergised is a team of technical consultants who work with their clients to deliver renewables asset management services and expert...
Branding plays a fundamental role in how your customers, and potential customers, perceive your company. Branding and PR This perception, and image, of your brand is shaped by how you look, how you act and what you say. Which is exactly why PR and branding are...
Public Relations (PR) is a key component of the full marketing mix, and as part of your overall communications strategy, it’s instrumental in driving brand awareness, recognition, and consideration - ultimately guiding more leads and conversions, whilst contributing...
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