Gina Hollands has worked in the PR industry for 20 years. In December 2022, she left a senior position in a PR agency to go freelance. EC-PR was one of her first clients. Here she shares what it was like to join the EC-PR team as a PR freelancer.What was your...
Crisis management is a critical function for companies, whether they’ve invested in an in-house public relations (PR) team or a PR agency. In 2023 many are wondering if crises could be averted with the use of machine learning and artificial intelligence (AI)...
Some behaviours foster greatness while others smother potential. In this blog we take a light hearted look at some behaviours that will accelerate the failure of your public relations team. We've been very fortunate enough to have very rarely come across these...
The Sussexes have lost their Podcast and Spotify contracts - the reasons given are around the quality and quantity of their content. They are apparently lazy and unproductive: “f*cking grifters” I believe was the expression used by a Spotify Exec. I’ve expressed...
The power of perception. Reputation is all about perception. Reputation is how you are perceived in the minds of others. It results from what you say, what you do and what is said about you.What affects business reputation? Words and behaviour. Words - your message,...
In this blog, the second part of B2B Marketing Director, Vanessa Ashworth’s two-part blog special on trusting the PR process, she takes a look at the next step on from measuring outputs — measuring PR outcomes, and how indicative of a successful campaign outcome...
B2b Marketing Director, Vanessa Ashworth takes us on a two-part blog journey on why marketers should trust the process of PR, explaining why those in the industry should know better than to try to use the specialism to create short-term, direct sales results. How B2B...
I just googled ‘which career fits best with being a parent?’ and lo and behold, working in PR is right up there! Flexible working and creating your own schedule are possible in many PR roles. However, I have discovered that the desired skill set PR agencies look for...
When I started out in B2B PR, plenty of people told me that it was the ‘unsexy’ side of the profession. For a long time, no one chose B2B as a career, saying, "You know what, I have a passion for promoting products and services with a long, convoluted procurement...
Within your PR campaign, there are several areas we consider crucial if you want to ensure your campaign is effective and always driving you closer to your goals. At EC-PR, we emphasise the development of a powerful communication strategy and a considered campaign...
Stay up to date with the latest insights, case studies and PR guides.
