Our ec-pr blog holds a wide variety of articles covering Communication, writing Press Releases and Editorial, preparing and making the most of Trade Events and Networking, and much, much more.
Do tell us if you’d like to have our insight on a particular subject, and don’t forget that you can pick up our free guides about event publicity or becoming an Influencer here. Please contact us if you’d like to talk about adding ec-pr to your Marketing team.
A front-page feature might feel like the pinnacle of PR success, but without credibility, it carries little weight. For B2B tech companies, where buying cycles are long and decisions involve multiple stakeholders, being seen as a trusted authority is far more valuable...
There’s been a lot of buzz about the latest LinkedIn algorithm report from JustConnecting and Richard van der Blom. Richard van der Blom is a leading LinkedIn algorithm expert whose research has become the gold standard for understanding how the platform really works....
Here are the most asked questions about B2B PR: what is it, what are B2B PR services, what's B2B vs B2C PR, right down to the nitty gritty of how PR even adds value. You need to read this to be sure your PR agency is doing a good job (crucial info right?) and to keep...
LinkedIn is an invaluable platform for professional networking, brand building and thought leadership. But many senior leaders in the tech industry still hesitate to fully engage on this platform. It is crucial for Chief Marketing Officers (CMOs) to understand the...
EC-PR, a leading specialist in strategic communications for B2B companies, has climbed eight places in PR Week’s 2025 Top 150 B2B PR Agencies, to secure the 44th position. This recognition is based on 2024 revenue figures, with EC-PR delivering an impressive 24%...
In the past week, I've had three separate conversations with business leaders, each with the same pressing request: "We need more leads." It's a familiar refrain. But when I asked a simple follow-up question – “What's your
LinkedIn isn't just a networking tool; it's a strategic communications platform that allows CEOs and business leaders to build their personal brand, foster business relationships, and showcase their company's values. With over 1 billion members in more than 200...
You’ve placed a fantastic piece of thought leadership content in your target media. You’re proud of the insights, research and reflections you’ve shared. Perhaps you have shared it with your prospects and via a link in your company newsletter. But you don’t have to...
Why target personas are an essential marketing tool If your marketing messages aren't landing — or your audience seems disengaged — the issue might not be what you're saying, but whom you're speaking to. Target personas help you reach and satisfy your ideal audience....
Thought leadership content has become a driving force in today's digital landscape. Business leaders rightly see thought leadership as a way to elevate their brands and establish authority. And PR agencies, like EC-PR, are enjoying more requests for this kind of...
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