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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Defence – Customer Magazine Case Study
Producing high-quality content that makes compelling readingRequirement Focus is the customer magazine for the BMT...
Event Publicity
Extend the shelf life and visibility of your exhibition strategy from a standard three day event to six months. EVENT...
Management Consultancy – Awareness Case Study
MANAGEMENT CONSULTANCY - AWARENESS How to achieve high coverage in specific press Requirement Communicaid helps...
I used to believe PR was all fluff, but now I think differently…
To be effective PR must be fully aligned with business goals When I worked as a local newspaper journalist, the prevailing attitude towards the PR profession was that PR was all fluff, awards ceremonies, celebrities, and cute puppies and kittens. There were exceptions...
How to write a PR strategy for your technology brand
A PR strategy is essential for organising your PR activities and making strategic decisions about how to communicate with your target audience. There are some considerations for B2B tech companies to bear in mind when they set out to develop a PR strategy as they face...
The power of the roundtable event in B2B public relations
The roundtable is a hidden gem of high value engagement and content creation As PR practitioners we have many tools at our disposal when considering the best channels with which to reach target audiences. In a recent blog we talked about some creative PR tactics you...
Public Relations and the dark funnel – editorial is the link you’re missing
Editorial helps people develop a relationship with your company through a process of discovery Some advertising slogans are so well-known that they’ve become common parlance. From KFC’s It’s Finger Lickin’ Good to Nike’s Just Do It or Rice Krispie’s Snap, Crackle and...
