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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Three ways to grab media attention at Infosecurity Europe 2017
The clock is ticking and there's less than 3 weeks to go until Infosecurity Europe 2017. So, you should be well on...
B2B PR – Four steps to effective media engagement
With 5 weeks to go, Seawork will no doubt bring about lots of exciting business and media opportunities. Picture the...
B2B PR – SEO for absolute beginners – the first FIVE steps
This week I was asked to look at SEO (Search Engine Optimisation) and find out what we needed to do to begin to get...
B2B PR – Three essentials to make a news splash at Seawork
The clock is ticking with only 6 weeks to go until Seawork. So, for those of you who read last week’s blog, you should...
What is strategic PR and how is it different from tactical PR?
Our Client Service Director, Liz Churchman and Amir Bazrafshan of the the B2B Brand and Demand podcast, discuss strategic PR: how it differs from tactical PR and how, when planned and implemented properly, it can be used to build B2B brand awareness, engage the right...
Technical PR: Tips for creating content that delivers maximum impact
Recently our Client Service Director, Liz Churchman, featured in a PR Moment article, Ten Top Tips for Writing in PR, in which she highlighted the importance of doing your background research. Writing well in PR, and especially technical PR, requires a firm grip on...
How can PR help you to scale up a B2B business
If you’re getting ready to scale up a B2B tech company for the first time, then you’re about to discover that growing a business is both exhilarating and nerve-wracking. There may be various reasons for scaling: perhaps you want to focus your efforts on growing your...
I used to believe PR was all fluff, but now I think differently…
To be effective PR must be fully aligned with business goals When I worked as a local newspaper journalist, the prevailing attitude towards the PR profession was that PR was all fluff, awards ceremonies, celebrities, and cute puppies and kittens. There were exceptions...
