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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
A PR freelancer’s experience of working with EC-PR
Gina Hollands has worked in the PR industry for 20 years. In December 2022, she left a senior position in a PR agency...
How to run an outstanding online media roundtable
Roundtables are an effective way to generate valuable high-trust and low-trust media coverage – both of which you need...
What is B2B PR? What to expect from a B2B PR Agency
Here are the most asked questions about B2B PR, what it is, B2B PR services, B2B vs B2C PR right down to the nitty...
The importance of courage in building a distinct brand
(Part three of three) To be a distinct brand, you only need three things: insight, leadership and courage. After...
How to write a communication strategy: a business guide
What is a communication strategy? A communication strategy outlines how you will deliver your business plan from a marketing, PR, and growth perspective. It focuses on what you say, to whom and when, as a business – uniting your voice across all materials and keeping...
Why you need structured PR support at trade shows
PR support at trade shows helps you to make the most of the opportunities at exhibitions to maximise your return on investment.Make your trade show the success it should be! In this article we'll consider: Pros and cons of running an exhibition without trade show...
Earned media and owned media: why you need both
Earned and owned media are crucial components in a successful business marketing strategy. Earned media - when your brand is featured in unpaid coverage in independent media - can build brand credibility and high levels of trust. Owned media - any content your brand...
How to write a powerful B2B case study
Case studies are an invaluable asset in the marketing armoury and you need to know how to write one that educates, influences and persuades – writing that packs a punch! Start by deciding what type of case study you need. This article focuses on writing B2B business...
