A PR strategy is essential for organising your PR activities and making strategic decisions about how to communicate with your target audience. There are some considerations for B2B tech companies to bear in mind when they set out to develop a PR strategy as they face...
Rachel Emmett
Public Relations and the dark funnel – editorial is the link you’re missing
Editorial helps people develop a relationship with your company through a process of discovery Some advertising slogans are so well-known that they’ve become common parlance. From KFC’s It’s Finger Lickin’ Good to Nike’s Just Do It or Rice Krispie’s Snap, Crackle and...
An effective apology – How to use B2B PR when saying sorry
Never mind saying it with flowers...brands need to work on saying sorry just with words! When corporations mess up, you hear about it in the press and on social channels but the topic often boils over due to the terrible excuses given and failure to take...
How being a parent can improve your PR skill set
I just googled ‘which career fits best with being a parent?’ and lo and behold, working in PR is right up there! Flexible working and creating your own schedule are possible in many PR roles. However, I have discovered that the desired skill set PR agencies look for...
How to develop thought leadership that commands attention
For many people, becoming a thought leader starts with writing. You’re likely to start off by talking about topics that really matter to your prospects and customers or contributing articles to your company website. But we know that it can be hard to take those first...
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