The word ‘audit’ may sound slightly intimidating if you’re working in finance but in the case of an analyst audit, it simply indicates an in-depth piece of research into industry analysts’ perceptions of your brand and your industry. There are several important...
I may not be the only one who finds myself occasionally reminiscing about the pre-Covid era of travelling and attending industry events. It was in late spring of 2017 when I organised the first ZTEsoft (re-branded to Whale Cloud) Industry Analyst Summit in Nice. The...
Within your PR campaign, there are several areas we consider crucial if you want to ensure your campaign is effective and always driving you closer to your goals. At EC-PR, we emphasise the development of a powerful communication strategy and a considered campaign...
Before the advent of the internet, reputation management was strictly a PR disciple. PR professionals would carefully manage the public perception of a business, running campaigns to educate, inform or persuade using press briefings and media releases. Now, the world...
During conversations with clients or prospects about an analyst relations programme and specialist skills related to an analyst relations practice, we often hear questions along the lines of, “But an analyst briefing, surely that’s like hosting a press interview?” Not...
What makes a PR campaign successful? We can reveal there is no secret magic ingredient – a good campaign is a well-planned, strategic campaign. Of course, you do need fresh, engaging ideas for a campaign to take off but by covering some of the basics in this article,...
When you think of a London PR agency, you might imagine we’re all like Samantha Jones from Sex and The City – breezing around parties with a cocktail in hand, barking orders at juniors, and generally having a jolly good time. Even if you don’t, here is what it is...
Should you choose to use a specialist PR agency when you’re looking to outsource your PR activities? Yes and no.In this blog, we explore what a specialist PR agency is, and why you might choose to work with one.What is a specialist PR agency? A specialist PR agency is...
As a tech start-up or scale-up, you may be wondering how to approach industry analyst relations (AR), a practice of relationship building in the tech industry that is seemingly (but only seemingly) the preserve of large vendors. True, you do need a strategic resource,...
When businesses want to grow their revenue, they typically turn to the age-old technique of paid advertising. Ads may have their merits, but you’re likely to be missing out on a powerful way to grow your business. Analyst relations, or AR, is a way to establish a...
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