When I first started posting on LinkedIn, it felt uncomfortable. Why? I was worried my work colleagues and especially my boss would think I was looking for a new job (this was before I started working here at EC-PR). I decided to start posting on LinkedIn anyway...
thought leadership Articles
9 Reasons why CEOs & business leaders should be active on LinkedIn
CEOs and business leaders should be active on LinkedIn as it serves as a crucial tool for building meaningful relationships (especially in the B2B industry), showcasing the company's values, and staying top of mind in the industry. LinkedIn is the world's largest...
Six reasons why PR is essential for your B2B tech brand
In essence, if your prospects can't see you, they can't consider you; if they can't consider you, they will never begin to like you, and, if they don’t like you, they will never trust you sufficiently to buy from you. PR is the most cost-effective way of establishing...
How to Secure Board Buy-in for Effective Thought Leadership
Striking PR comes from thought leaders sharing unique insights on emerging issues. This is not something your marketing intern can take on. Why? Because securing board-level buy-in for thought leadership has become a pivotal factor in the success of PR campaigns, you...
Seequent – Thought Leadership Roundtable Case Study
Home · Case Study · SeequentSeequent elevates brand awareness Headquartered in New Zealand with global reach, Seequent is the specialist subsurface software company within Bentley Systems. Seequent builds world-leading subsurface software, helping create a better...
How to develop a B2B thought leadership strategy
A thought leadership strategy requires three things: A subject matter expert who is articulate, informed and engaging, and unphased by public speaking. A well-researched opinion on a relevant, challenging issue and a clear understanding of potential solutions,...
What the Cybersecurity Media wants from Tech PRs
Want to get more out of your cybersecurity PR? Read what leading cybersecurity media editors say about what turns their heads or turns them right off…
Technical PR: Tips for creating content that delivers maximum impact
Recently our Client Service Director, Liz Churchman, featured in a PR Moment article, Ten Top Tips for Writing in PR, in which she highlighted the importance of doing your background research. Writing well in PR, and especially technical PR, requires a firm grip on...
I used to believe PR was all fluff, but now I think differently…
To be effective PR must be fully aligned with business goals When I worked as a local newspaper journalist, the prevailing attitude towards the PR profession was that PR was all fluff, awards ceremonies, celebrities, and cute puppies and kittens. There were exceptions...
PR for tech scale-ups: what’s best, thought leadership or comment?
What’s the best type of media engagement for your tech scale-up: comment or thought leadership? Tech scale-ups with limited resources need to spend their time and money efficiently, so when it comes to positioning your business and establishing and nurturing your...
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