Some behaviours foster greatness while others smother potential. In this blog we take a light hearted look at some behaviours that will accelerate the failure of your public relations team. We've been very fortunate enough to have very rarely come across these...
PR agency Articles
How to Measure PR Outcomes – Trust the PRocess – Part Two
In this blog, the second part of B2B Marketing Director, Vanessa Ashworth’s two-part blog special on trusting the PR process, she takes a look at the next step on from measuring outputs — measuring PR outcomes, and how indicative of a successful campaign outcome...
Trust the PRocess – Part One – Growth Marketing
B2b Marketing Director, Vanessa Ashworth takes us on a two-part blog journey on why marketers should trust the process of PR, explaining why those in the industry should know better than to try to use the specialism to create short-term, direct sales results. How B2B...
Is it time for a new PR agency?
5 tell-tale signs it might be time to upgrade your PR arrangements. Investing in a partnership with a PR agency can be a big step up for B2B tech scaleup businesses, so it’s important to feel confident that you’re getting the biggest bang for your buck – after all,...
What does a PR agency do?
What does a PR agency do? What can a PR agency do that you can’t manage in-house? A PR agency will help your business nurture, enrich, and protect your reputation. This works on the globally understood premise that, in B2B PR, business people only buy from someone...
International Women’s Day – Thoughts From A Female-Led PR Agency
Monday is International Women’s Day, the annual event which celebrates women, recognises female achievements, and highlights inequalities. As a female-led PR agency, we feel proud to work in an industry where women overwhelmingly succeed. But, despite PR being...
Your 9-point plan for writing the perfect PR brief
No matter what market you occupy, if you’re looking to reap the benefits that a PR agency can provide, you must first establish what you want to achieve, how you will measure success, who your audience is and what needs to be said in order to achieve your outcome. By...
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