What’s the best type of media engagement for your ambitious tech business: comment or thought leadership? Ambitious tech businesses with limited resources need to spend their time and money efficiently, so when it comes to positioning your business and establishing...
B2B Tech articles
Seequent – Thought Leadership Roundtable Case Study
Home · Case Study · SeequentRock Solid Authority A unique mining and exploration software and a Bentley Systems Company, Seequent is a pedigree in the Industrial Minerals (IM) mining sector. Seequent has a proven, end-to-end workflow solution that unites all...
Concirrus – Analyst Relations Case Study
Home · Case Study · ConcirrusInforming Influencer's Opinions Concirrus is a UK insurtech which offers digital solutions for speciality fields of insurance — namely, marine and automotive. Their product, Quest, is made for the marine market and allows insurers to...
5 tips for a successful analyst briefing
During conversations with clients or prospects about an analyst relations programme and specialist skills related to an analyst relations practice, we often hear questions along the lines of, “But an analyst briefing, surely that’s like hosting a press interview?” Not...
Concirrus – InsurTech PR Case Study
Home · Case Study · ConcirrusIgniting Interest in Insurtech Startup Concirrus is a UK insurtech which offers digital solutions for speciality fields of insurance — namely, marine and automotive. Their product, Quest, is made for the marine market and allows insurers...
Is your communication strategy a roadmap or roadblock?
If you feel you’re working harder than your business performance reflects, that your resources are stretched and that the returns don’t seem to reflect your investment as well as you’d expected, then a communication strategy may just give you the marginal gain you...
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