b2b pr articles

Why likeability matters in PR and marcomms

Why likeability matters in PR and marcomms

Why is likeability so important in tech PR & Marcomms? Why isn’t a sublime product enough to get you past the winning post? Put simply, likeability is about safety and familiarity. No one is inclined to make a potentially career-ending decision to spend a...

What makes clients tick?

What makes clients tick?

Successful PR strategy requires a deep understanding of your clients. Discover five ways we learn what makes our clients tick. In B2B tech PR, understanding the intricate layers of our clients’ businesses is not just a process—it's a compulsion! At EC-PR, our mission...

How to deliver a successful media interview

How to deliver a successful media interview

A successful media interview is one that results in press coverage that reflects well on the organisation, advances the conversation while building trust and credibility. All too often, industry experts can be left feeling like they’ve gone ten rounds with Tyson Fury...

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