b2b pr Articles

How to attract and keep the right kind of B2B talent

How to attract and keep the right kind of B2B talent

A guest blog from Alex Stevens, Head of PR & Communications Recruitment at Reuben-Sinclair Attracting and retaining talent is integral to every business, especially in service-led industries like PR, where your people are your 'product'. There would be nothing to...

How to deliver a successful media interview

How to deliver a successful media interview

A successful media interview is one that results in press coverage that reflects well on the organisation, advances the conversation while building trust and credibility. All too often, industry experts can be left feeling like they’ve gone ten rounds with Tyson Fury...

Proven B2B PR Tools to Engage Target Audiences Effectively

Proven B2B PR Tools to Engage Target Audiences Effectively

One critical success factor at the planning stage for an effective PR campaign is to identify your audience. Only by knowing the exact profile or persona of the customer or influencer with whom you are trying to connect, can you assess their habits, and identify which...

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