Here are the most asked questions about B2B PR, what it is, B2B PR services, B2B vs B2C PR right down to the nitty gritty of how PR even adds value. You need to know this to be sure your PR agency is doing a good job (crucial info right?) and to keep building your...
Everything you need to know for successful B2B PR campaign planningA strategic PR guide for B2B Marketers to help you execute your communication strategy.The planning phase of any communication strategy should always begin with the initial task of setting out some...
What’s the best type of media engagement for your tech scale-up: comment or thought leadership? Tech scale-ups with limited resources need to spend their time and money efficiently, so when it comes to positioning your business and establishing and nurturing your...
A guest blog from Alex Stevens, Head of PR & Communications Recruitment at Reuben-Sinclair Attracting and retaining talent is integral to every business, especially in service-led industries like PR, where your people are your 'product'. There would be nothing to...
A successful media interview is one that results in press coverage that reflects well on the organisation, advances the conversation while building trust and credibility. All too often, industry experts can be left feeling like they’ve gone ten rounds with Tyson Fury...
One critical success factor at the planning stage for an effective PR campaign is to identify your audience. Only by knowing the exact profile or persona of the customer or influencer with whom you are trying to connect, can you assess their habits, and identify which...
If you’re a marketer in a B2B business, you likely have a limited marketing budget and so are inclined to be more careful and sceptical where your money goes. You want guaranteed results and a cost-effective way to reach your strategic goals. It can be difficult to...
You will no doubt be familiar with the terms business to consumer (B2C) and business to business (B2B) PR. You may even understand that these two styles of PR are different, but can you put your finger on the differences? Most understand B2C is consumer-based and...
From recruitment to raising brand awareness – a great PR campaign can help your business in many ways. In the B2B world, PR is a fundamental part of your overall marketing strategy and shouldn’t be overlooked when it comes to allocating your budget. Here are just some...
Here's a quick overview of why your business needs a communication strategy. You can find a full transcript below.A communication strategy saves you time and money whilst accelerating brand awareness and lead generation. It is a blueprint for how sales and marketing...
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