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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
B2B PR – Seven steps to super social networking!
With 2 weeks to go, now is the time to think about your social media strategy. Promoting your attendance through posts...
B2B PR -Six steps on how to make Seawork work!
Seawork is on the horizon, just three weeks away, so you need to be crafting your engagement strategy i.e. How are you...
B2B PR – Be Social With 5 Key Ingredients at #Infosec17
In 2 weeks’ time, the floor at Infosecurity 2017 is going to be buzzing with people. The question to ask now is: can...
B2B PR – Five ways to make Seawork visitors feel welcome
With just 4 weeks to Seawork never forget the reason why you are attending Seawork. You are exhibiting to make...
I used to believe PR was all fluff, but now I think differently…
To be effective PR must be fully aligned with business goals When I worked as a local newspaper journalist, the prevailing attitude towards the PR profession was that PR was all fluff, awards ceremonies, celebrities, and cute puppies and kittens. There were exceptions...
How to write a PR strategy for your technology brand
A PR strategy is essential for organising your PR activities and making strategic decisions about how to communicate with your target audience. There are some considerations for B2B tech companies to bear in mind when they set out to develop a PR strategy as they face...
The power of the roundtable event in B2B public relations
The roundtable is a hidden gem of high value engagement and content creation As PR practitioners we have many tools at our disposal when considering the best channels with which to reach target audiences. In a recent blog we talked about some creative PR tactics you...
Public Relations and the dark funnel – editorial is the link you’re missing
Editorial helps people develop a relationship with your company through a process of discovery Some advertising slogans are so well-known that they’ve become common parlance. From KFC’s It’s Finger Lickin’ Good to Nike’s Just Do It or Rice Krispie’s Snap, Crackle and...
