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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Why your business needs thought leaders
Your business needs thought leadership. Read why.
Five characteristics of a great thought leader
Insight 2020 identified that thought leadership is a key priority for marketers, it also appears to be a bit of a...
Insights 2020: A Spotlight on B2B Communication for CMOs
The turn of the decade marks a pivotal moment for Chief Marketing Officers (CMOs). According to Gartner CMO Spend...
Festive Brain Teaser
Seven riddles to keep the little grey cells active over the holiday. If you need some help some clues are included at...
The Role of Leadership in Building a Distinct Brand
(Part two of three) To be a distinct brand, you only need three things – insight, leadership and courage. After Insight, which I wrote about here, you must have effective leadership. A brand that lives rent-free in our ideal customers' minds is what every B2B brand...
The Secret Superpower Behind Great PR – a Brand Communication Strategy
There is a secret to effective public relations that creates consistently strong results. If you’re looking to build great brand awareness and unshakeable credibility in your target marketplace, then your ears should be pricking up right now. We need to talk about...
The Sussexes: an abject lesson in the value of brand and reputation management
The Sussexes have lost their Podcast and Spotify contracts - the reasons given are around the quality and quantity of their content. They are apparently lazy and unproductive: “f*cking grifters” I believe was the expression used by a Spotify Exec. I’ve expressed...
How PR agencies manage business reputation
The power of perception. Reputation is all about perception. Reputation is how you are perceived in the minds of others. It results from what you say, what you do and what is said about you.What affects business reputation? Words and behaviour. Words - your message,...
