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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Selecting the right marketing tools for an integrated PR campaign (PESO)
Public Relations is media-neutral and concerns itself with any form of communication that nurtures and protects...
How to pitch to B2B media
With an increasing move towards remote working and fewer opportunities for face-to-face meetings, it’s more important...
How EC-PR has made being a virtual B2B Tech PR Agency a success story
EC-PR is not your average London PR agency; we’ve always done things differently. As a result, the people we work...
How to develop thought leadership that commands attention
For many people, becoming a thought leader starts with writing. You’re likely to start off by talking about topics...
The definitive guide to writing a positioning statement
What is a positioning statement? What role does it play in marketing communications and B2B PR? What should a positioning statement include and what value is it to business? In this guide we share our positioning statement template and example of how you use it.What...
Reputation management: How are you really perceived by your industry?
You may be weighing up the idea of PR for your company and asking yourself, is it worth it? You may be considering the pros and cons of PR and have come to the conclusion that you’ll be fine, - especially if you think that you’re already well known within your...
9 steps to activate your communication strategy internally
In a nutshell, a communication strategy is the blueprint for how you are going to deliver your business plan. Rooted in defined commercial goals and led by senior stakeholders across your business, it outlines your who, what, why, where, and when. A critical part of...
Make your B2B tech business stand out with tailored communications
The power of engagement: Crafting content that resonates with a tech audience In an era dominated by rapid technological advancements where machine learning, artificial intelligence (AI), and Industry 4.0 are pivotal forces shaping industries, the challenge for tech...