Video Content Marketing articles

How to grow your LinkedIn reach in 2024

Mar 12, 2024 | B2B PR Blog, LinkedIn, Personal Branding, Video Content Marketing

The LinkedIn Algorithm Insights report 2025 has been published, and we've analysed what's new. (The link opens in new tab so you can still jump back and mine all the goodness from this post as well!)Forget LinkedIn vanity metrics, focus on genuine engagement and...

e2e-assure Cyber security PR case study

Aug 12, 2022 | Brand Awareness, Case Studies, Event Publicity, LinkedIn, Media relations, Messaging development, PR Campaign Planning, Thought Leadership, Video Content Marketing

Client background e2e-assure is a managed detection and response (MDR) and security operation centre (SOC) provider that EC-PR has been working with since November 2021.Challenge Cyber security is often considered a ‘dark art’ with some technology vendors focused on...

How to bring your messaging to life with engaging video content and strong branded graphics

Dec 14, 2020 | B2B PR Blog, Services, Video Content Marketing

We all consume information in different ways and this will vary according to many different factors: personality types (for example, some people are more visual) time of day, day of the week, mindset, time pressures and interest levels. If we find a subject of...

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The questions every marketing manager should ask before hiring a PR agency

B2B PR Blog, Measurable PR and Marketing, Our PR approach

Hiring a PR agency? Questions to ask before you sign up Before you sign a contract with any PR agency, we recommend that you ask these questions first. Ask upfront during the sales pitch and you are more likely to hire the right PR agency for your business, your...

A Comprehensive Glossary of AR and PR Terms

Analyst Relations, B2B PR Blog, Integrated PR

More than just a basic glossary, this blog gives you an introduction to our most used AR and PR terms. It’s thorough. We explain what different terms mean and outlined the key attributes of each term and, where appropriate, explained its purpose. Browse the blog or...

How to humanise your tech marketing in 8 steps

B2B PR Blog, Messaging development, Our PR approach, Technical Authorship

Marketing teams, passionate about their technology's capabilities, frequently overlook a defining reality: even in the most technical of markets, it's the human connection that truly drives engagement. The challenge isn't the quality of the tech, it's how its value is...

Four steps to successful integrated PR & marketing strategy

B2B PR Blog, Integrated PR

Integrated PR enables businesses to deliver a cohesive and strategic message across multiple communication channels, ensuring that every interaction with their audience reinforces their brand message. Audiences engage with brands through various platforms—social...

Seven steps to creating a strategic PR plan

B2B PR Blog, Integrated PR, Measurable PR and Marketing, Messaging development

A well-structured PR strategy plan can help you move beyond rushed press releases and piecemeal media placements to get real results from your PR efforts. In this guide, we'll walk you through the essential steps to crafting an effective PR strategy. You'll learn what...

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Video Content Marketing articles

How to grow your LinkedIn reach in 2024

e2e-assure Cyber security PR case study

How to bring your messaging to life with engaging video content and strong branded graphics

Subscribe to our updates

Our insights

The questions every marketing manager should ask before hiring a PR agency

A Comprehensive Glossary of AR and PR Terms

How to humanise your tech marketing in 8 steps

Four steps to successful integrated PR & marketing strategy

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