Thought Leadership articles

Why your business needs thought leaders

Feb 9, 2020 | B2B PR Blog, Messaging development, Thought Leadership

Your business needs thought leadership. Read why.

Five characteristics of a great thought leader

Jan 28, 2020 | B2B PR Blog, Communication Strategy, Technical Authorship, Thought Leadership

Insight 2020 identified that thought leadership is a key priority for marketers, it also appears to be a bit of a sweetheart subject in the marketing press right now so I thought it would be useful to provide some insight into the ‘how’ and ‘who’ of great thought...

Concirrus – InsurTech PR Case Study

Dec 18, 2019 | Case Studies, Communication Strategy, Event Publicity, Messaging development, Thought Leadership

Home · Case Study · ConcirrusIgniting Interest in Insurtech Startup Concirrus is a UK insurtech which offers digital solutions for speciality fields of insurance — namely, marine and automotive. Their product, Quest, is made for the marine market and allows insurers...

Thought Leadership Case Study: SELIS – Amplifying Success

Nov 27, 2019 | Brand Awareness, Case Studies, Thought Leadership

Home · Case Study · SELISPositive Supply Chain Reaction SELIS (the Shared European Logistics Intelligent Information Space) was a three-year €17 million research project funded by the European Commission. The project strived to bring together 37 partners from across...

Thought Leadership: How To Communicate Authoritatively

May 29, 2018 | B2B PR Blog, Thought Leadership

If you’ve actioned Stages 1 & 2 in our last blog HOW TO BECOME AN INDUSTRY THOUGHT LEADER you will be smiling like a Cheshire Cat about the fine piece of valuable content you have in your possession. But how do you get it to be seen and heard by the...

How do you become an industry influencer?

May 18, 2018 | B2B PR Blog, Editorial, Messaging development, Thought Leadership

How do you become an industry influencer? You are already an expert in your field, but becoming a industry influencer and thought leader is considered the holy grail of PR and marketing. It’s when you’re called by the BBC News to be an expert on a breaking story, when...

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Our insights

How Blu Wireless achieved a 61% Share of Voice in a new market sector

B2B PR Blog, Integrated PR

How a thought leadership strategy transformed Blu Wireless into a defence market leader in the UK and USA Blu Wireless, a specialist in millimetre wave technology, wanted to enter a new market to them: defence. And not only that, they needed to grow reach in the US...

How to build brand awareness in 2025: Fully integrated PR strategies that work

B2B PR Blog, Brand Awareness, Our PR approach, PR Campaign Planning

One of the most commonly asked questions we hear at our tech PR agency is: How can we increase our brand awareness? To get on the same page about what this objectively means, we should go beyond the simple definition of whether your target customers are aware of your...

Personal branding for B2B tech c-suite executives: your questions answered

B2B PR Blog, Our PR approach, Personal Branding

Personal branding has become a much-lauded concept embraced by solopreneurs like Lea Turner and successful CEOs like Steven Bartlett. But is personal branding an appropriate strategy for c-suite executives in ambitious B2B tech businesses? In this article, we explore...

Boost market visibility with 5 key marketing strategies

B2B PR Blog, Measurable PR and Marketing

Poor market visibility is a familiar tale in the tech industry. A company develops something that genuinely moves an industry forward and changes lives for the better. Their clients are chuffed, and the solution tackles real, pressing problems. Yet, somehow, the...

Decoding buyer intent: why it matters for tech PR and communications

B2B PR Blog, Measurable PR and Marketing

For PR and communications professionals in the B2B technology sector, understanding buyer intent isn't just a sales team concern—it's fundamental to crafting effective communications strategies. While marketing teams track analytics and sales teams monitor pipelines,...

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Thought Leadership articles

Why your business needs thought leaders

Five characteristics of a great thought leader

Concirrus – InsurTech PR Case Study

Thought Leadership: How To Communicate Authoritatively

How do you become an industry influencer?

Subscribe to our updates

Our insights

How Blu Wireless achieved a 61% Share of Voice in a new market sector

How to build brand awareness in 2025: Fully integrated PR strategies that work

Personal branding for B2B tech c-suite executives: your questions answered

Boost market visibility with 5 key marketing strategies

Decoding buyer intent: why it matters for tech PR and communications

Do you have the instinct to be distinct?

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