Home · Case Study · ITPEnergisedThe Net Zero Heroes Believing passionately about the world’s transition to net zero, ITPEnergised is a team of technical consultants who work with their clients to deliver renewables asset management services and expert advice on all...
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The Impact of a Communication Strategy – 2i Tech PR Case Study
Home · Case Study · 2iBuilding A Bolder Brand 2i is an Edinburgh-based consultancy offering assurance and testing services to large organisations who are undergoing complex digital transformations. Their client portfolio includes impressive names such as Aberdeen...
Imagery Matters. Why visuals wield power in commanding press coverage
Seven ways images release your brand might! Here are the reasons how images benefit your business, through PR and all your content creation.
Sustainability Live London: PR & communications challenges for green tech
This week, our Managing Director, Lorraine Emmett, and Senior Account Manager Rachel Emmett (same surname though unrelated), headed to Sustainability Live London. Their mission? To delve deep into the realms of Green Tech, engaging with industry experts to uncover...
SEO & PR – How to use SEO and PR together for maximum effect
How should you integrate your SEO and PR for maximum impact? We look at how they intersect, themed content creation and beautiful backlinks.
Using AI Tools in PR – 3 mistakes to avoid
In B2B communications, as in most other industries, the integration of cutting-edge technologies has become essential for crafting compelling narratives and maintaining a brand's reputation. Among these innovations, AI tools like Bard and ChatGPT have emerged as...
Seequent – Thought Leadership Roundtable Case Study
Home · Case Study · SeequentSeequent elevates brand awareness Headquartered in New Zealand with global reach, Seequent is the specialist subsurface software company within Bentley Systems. Seequent builds world-leading subsurface software, helping create a better...
How to Build Brand Awareness in 2024: Fully Integrated PR Strategies that Work
One of the most commonly asked questions we hear at our tech PR agency is: How can I increase my brand awareness? To get on the same page about what this objectively means, we should go beyond the simple definition of whether your target customers are aware of your...
How to run an outstanding online media roundtable
Roundtables are an effective way to generate valuable high-trust and low-trust media coverage – both of which you need to elevate your brand effectively. A simple tactic well executed can feed your communication funnel for months. And, because all the material is from...
The importance of courage in building a distinct brand
(Part three of three) To be a distinct brand, you only need three things: insight, leadership and courage. After insight and leadership, the third thing you must have to create a stand-out brand is courage. Creating a distinctive brand means taking an approach...
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