In the complex and competitive world of B2B Public Relations ensuring the soundness of your strategy is imperative. Far too often, I see businesses rush into PR campaigns without the crucial step of validating their strategies. In this piece, we'll explore the...
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Key achievements for 2023
2023: A year of growth, adaptability and unwavering team spirit This year, our strength and resilience have been tested, but despite some of the challenges we have endured, there has been significant empowerment both personally and as a team. It’s crazy to comprehend...
2023: The year our pack evolved and grew
If aliens had paid a flying visit to EC-PR 12 months ago and then popped in for mince pies again over Christmas they would wonder if they had returned to the same planet - because EC-PR has changed beyond all recognition in six beautiful ways.1. New brand & lead...
How to be more human in a year of the unexpected
I think it’s fair to say that 2023 has been a year of the unexpected. In the wake of the pandemic, as we headed to the end of 2022, I had thought 2023 might be the year when things go back to some sort of normality. But with the war in Ukraine showing no signs of...
Why your buyer journey needs distinct PR content at every stage
I’m here to break the news: Buyer journey content isn’t easy, quick, or dirty. One size doesn’t fit all your audience. Your customer goes through a series of steps before they buy from you. At every stage, they have different needs and wants. If your content doesn’t...
Why a successful PR strategy depends on engaged leadership
Here’s a scenario you may be familiar with: The senior leadership team at your company decides it's time for your communication team to implement a new PR Strategy they’ve been cooking up for the past month. As far as they're concerned, the campaign is ready to launch...
5 things to consider before outsourcing your CMO function
As your business grows and scales, your business functions begin to mature and what may previously have been done by a sales & marketing expert may evolve into a fully-fledged sales force as well as a dedicated marketing function. However, the trajectory of this...
What is meant by earned media?
Earned media is unpaid exposure or publicity produced and published organically. It's one part of the PESO model® that's made up of four different media types – paid, earned, shared and owned – which together create a coherent message. Earned media is a highly...
Six reasons why PR is essential for your B2B tech brand
In essence, if your prospects can't see you, they can't consider you; if they can't consider you, they will never begin to like you, and, if they don’t like you, they will never trust you sufficiently to buy from you. PR is the most cost-effective way of establishing...
How to secure board buy-in for effective thought leadership
Striking PR comes from thought leaders sharing unique insights on emerging issues. This is not something your marketing intern can take on. Why? Because securing board-level buy-in for thought leadership has become a pivotal factor in the success of PR campaigns, you...
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