SEO and PR are important functions for businesses, and both fall under the broad umbrella of marketing. For some, that may be where the association ends but for businesses looking for maximum success when it comes to reaching audiences and boosting their reputation,...
During conversations with clients or prospects about an analyst relations programme and specialist skills related to an analyst relations practice, we often hear questions along the lines of, “But an analyst briefing, surely that’s like hosting a press interview?” Not...
If you’re a marketer in a B2B business, you likely have a limited marketing budget and so are inclined to be more careful and sceptical where your money goes. You want guaranteed results and a cost-effective way to reach your strategic goals. It can be difficult to...
This week we’re talking about PR campaign costs, expensive violin strings, and how much of your budget you should think about investing in a PR campaign.How much does a PR campaign cost? This is a question many have asked and will continue to ponder, but nobody will...
What makes a PR campaign successful? We can reveal there is no secret magic ingredient – a good campaign is a well-planned, strategic campaign. Of course, you do need fresh, engaging ideas for a campaign to take off but by covering some of the basics in this article,...
Planning on writing a couple of articles, whizzing them off to an industry magazine and thinking your PR campaign is complete? Mention PR to the uninitiated and they may just associate the word with news articles and press interviews, but there is a little bit more...
From recruitment to raising brand awareness – a great PR campaign can help your business in many ways. In the B2B world, PR is a fundamental part of your overall marketing strategy and shouldn’t be overlooked when it comes to allocating your budget. Here are just some...
One way to grow brand awareness in 2021 will be to produce quality content and put your business, or a person within the business out there as thought leaders in your industry. Producing thought leadership content garners trust, recognition, and secures your...
So far, we’ve dedicated January to all things brand awareness, covering the basics in our blog posts, and releasing the awesome, if we don’t say so ourselves, ultimate guide to increasing brand awareness. Now it’s time to dive in a little deeper and get to the more...
“Can brand awareness generate measurable ROI?”, is a reasonable question for any sensible business owner or marketer to ask; no business can afford to invest money on activities that don’t have quantifiable results. Branding and brand awareness can be notoriously...
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