What will PR do for my business? One of the key questions we often hear is along the lines of “Why do I need to do PR?” or “What will PR do for my business?” and the reality is that there are so many benefits of PR, the list is endless, but we want to focus on the...
When speaking to our clients and prospects, they often say their business is too complex, complicated or technical to be of interest to the wider public. Or they might say that there’s simply nothing ‘newsworthy’ happening at their company that they could share with...
No matter what market you occupy, if you’re looking to reap the benefits that a PR agency can provide, you must first establish what you want to achieve, how you will measure success, who your audience is and what needs to be said in order to achieve your outcome. By...
In Part One, I talked about the first two stages of the messaging roadmap, ‘awareness’ and ‘interest’ and proposed tools for delivering tailored messages, as part of a communication strategy. In this article, I complete the loop by addressing the remaining two phases,...
Your business needs thought leadership. Read why.
Home · Case Study · Lloyds Maritime AcademyShipshape Media Engagement Lloyd’s Maritime Academy, a subsidiary of Informa Plc, offers an enormous portfolio of online training resources to maritime professionals worldwide.Lloyds Maritime Academy Case Study (brand...
Home · Case Study · ConcirrusIgniting Interest in Insurtech Startup Concirrus is a UK insurtech which offers digital solutions for speciality fields of insurance — namely, marine and automotive. Their product, Quest, is made for the marine market and allows insurers...
How do you become an industry influencer? You are already an expert in your field, but becoming a industry influencer and thought leader is considered the holy grail of PR and marketing. It’s when you’re called by the BBC News to be an expert on a breaking story, when...
Here at EC-PR our guiding principle is to help you communicate with conviction.
Effective communication requires you to take responsibility for achieving your desired outcome. If someone does not respond to you in the way you had hoped, it's usually because they don't understand you and not because they are being...
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