Earned and owned media are crucial components in a successful business marketing strategy. Earned media - when your brand is featured in unpaid coverage in independent media - can build brand credibility and high levels of trust. Owned media - any content your brand...
This article examines the crucial role of brand imagery in conveying identity and driving growth. Learn how thoughtful, research-based visual choices can elevate a brand, while poor imagery can harm it. Identify when you need a visual rebrand, explore how AI can...
Before we begin, do you have stage fright? This is a meaningful question, because as an individual in leadership, it should go without saying that you often need to take the lead in a corporate setting. You’re responsible for doing the interviews that put your company...
There is an endless stream of absolute drivel coming out of the marketing, PR, and communications industry. Distinguishable by clever ‘marketing-flecked’ language, this is simply hot air that camouflages inexperience and the absence of robust marketing rigour. The...
I’m here to break the news: Buyer journey content isn’t easy, quick, or dirty. One size doesn’t fit all your audience. Your customer goes through a series of steps before they buy from you. At every stage, they have different needs and wants. If your content doesn’t...
In essence, if your prospects can't see you, they can't consider you; if they can't consider you, they will never begin to like you, and, if they don’t like you, they will never trust you sufficiently to buy from you. PR is the most cost-effective way of establishing...
Home · Case Study · SOUTHWORKSSOUTHWORKS Analyst Relations SOUTHWORKS delivers outsourced software development at scale and at speed for start-ups, scale-ups and enterprise customers looking for nearshore software development with transparent up-front pricing,...
How to write a distinctive value proposition in 4 steps So, you have a business and it’s time for you to attract your ideal client, but you’re stuck playing chess with a marketing strategy that’s not fully fleshed out. You have a slogan, a website, maybe even a...
If there’s one thing everyone absolutely loves, it’s the satisfaction of seeing the fruits of your labour and here at EC-PR we’re no different. Now, we don’t usually write a blog about our successes, as the norm is to turn them into case studies, but we felt the...
Home · Case Study · ITPEnergisedThe Net Zero Heroes Believing passionately about the world’s transition to net zero, ITPEnergised is a team of technical consultants who work with their clients to deliver renewables asset management services and expert advice on all...
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