In essence, if your prospects can't see you, they can't consider you; if they can't consider you, they will never begin to like you, and, if they don’t like you, they will never trust you sufficiently to buy from you. PR is the most cost-effective way of establishing...
Home · Case Study · SOUTHWORKSSOUTHWORKS Analyst Relations SOUTHWORKS delivers outsourced software development at scale and at speed for start-ups, scale-ups and enterprise customers looking for nearshore software development with transparent up-front pricing,...
How to write a distinctive value proposition in 4 steps So, you have a business and it’s time for you to attract your ideal client, but you’re stuck playing chess with a marketing strategy that’s not fully fleshed out. You have a slogan, a website, maybe even a...
If there’s one thing everyone absolutely loves, it’s the satisfaction of seeing the fruits of your labour and here at EC-PR we’re no different. Now, we don’t usually write a blog about our successes, as the norm is to turn them into case studies, but we felt the...
Home · Case Study · ITPEnergisedThe Net Zero Heroes Believing passionately about the world’s transition to net zero, ITPEnergised is a team of technical consultants who work with their clients to deliver renewables asset management services and expert advice on all...
One of the most commonly asked questions we hear at our tech PR agency is: How can I increase my brand awareness? To get on the same page about what this objectively means, we should go beyond the simple definition of whether your target customers are aware of your...
(Part three of three) To be a distinct brand, you only need three things: insight, leadership and courage. After insight and leadership, the third thing you must have to create a stand-out brand is courage. Creating a distinctive brand means taking an approach...
(Part two of three) To be a distinct brand, you only need three things – insight, leadership and courage. After Insight, which I wrote about here, you must have effective leadership. A brand that lives rent-free in our ideal customers' minds is what every B2B brand...
There is a secret to effective public relations that creates consistently strong results. If you’re looking to build great brand awareness and unshakeable credibility in your target marketplace, then your ears should be pricking up right now. We need to talk about...
Three things you need to be a distinct brand (Part one of three) First, you need Insight. Insight comes in four flavours – consumer insight, prospect insight, founder insight, competitive insight.What is Consumer Insight? Without consumer or customer insight, your...
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