Every B2B technology brand's PR programme will involve press interviews. In order to deliver a great press interview you need to feel confident when you speak to the media and, as with most things, preparation is key; indeed the 80:20 rule applies here to preparation...
Time and money are in short supply. These are the two things marketers universally agree upon and, as a result, you need to be sure that anything you invest in is going to pay returns. So, what can PR do for you that is worth investing your precious time and slender...
The world of marketing lives by the mantra “if you can’t measure it, don’t do it”. There are plenty of models in place to measure digital and direct marketing activity but what about other ‘top-of-the-funnel’ activities? How do you measure PR success and prove the...
What should you be looking for in B2B PR company? When outsourcing your PR activity, you need to find the right PR partner you believe can help you achieve your goals, who you trust with your confidences, who you will enjoy working with and from whom you will acquire...
I attended a talk at Sea Containers House on Tuesday evening entitled BrandZ 'Spotlight on Myanmar’ (formerly Burma). The event, attended by the Myanmarese Foreign Ambassador, was promoting the country by providing a better understanding of Myanmar and specifically,...
MANAGEMENT CONSULTANCY - AWARENESS How to achieve high coverage in specific press Requirement Communicaid helps clients to communicate globally with their international counterparts, customers, suppliers and wider stakeholders by providing training, coaching and...
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