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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
What is B2B PR media relations?
You’ve probably heard the saying, “Don’t put all your eggs into one basket.” It’s true in business and investing, but...
7 Steps of Crisis PR management
Crisis PR management, sometimes called crisis comms, refers to events over which you have little or no control, where...
7 Benefits of outsourcing your PR
If you are considering outsourcing your public relations (PR), then you’ll be looking at the pros and cons of...
The 5 Principles of Crisis PR Excellence
There’s lots of advice about what you shouldn’t do in this uncertain world we find ourselves in so, here’s some of my...
Imagery Matters. Why visuals wield power in commanding press coverage
Seven ways images release your brand might! Here are the reasons how images benefit your business, through PR and all your content creation.
Sustainability Live London: PR & communications challenges for green tech
This week, our Managing Director, Lorraine Emmett, and Senior Account Manager Rachel Emmett (same surname though unrelated), headed to Sustainability Live London. Their mission? To delve deep into the realms of Green Tech, engaging with industry experts to uncover...
Using AI Tools in PR – 3 mistakes to avoid
In B2B communications, as in most other industries, the integration of cutting-edge technologies has become essential for crafting compelling narratives and maintaining a brand's reputation. Among these innovations, AI tools like Bard and ChatGPT have emerged as...
A PR freelancer’s experience of working with EC-PR
Gina Hollands has worked in the PR industry for 20 years. In December 2022, she left a senior position in a PR agency to go freelance. EC-PR was one of her first clients. Here she shares what it was like to join the EC-PR team as a PR freelancer.What was your...
