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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
The Role of Insight in Building a Distinct Brand
Three things you need to be a distinct brand (Part one of three) First, you need Insight. Insight comes in four...
The Sussexes: an abject lesson in the value of brand and reputation management
The Sussexes have lost their Podcast and Spotify contracts - the reasons given are around the quality and quantity of...
How PR agencies manage business reputation
The power of perception. Reputation is all about perception. Reputation is how you are perceived in the minds of...
What is a Brand Personality?
Brand Personality Examples and the Best Brand Personalities for Tech Companies Do you know what a brand personality is...
What are analyst relations?
Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation and build brand awareness amongst industry experts, known as industry analysts. Amongst other things, analysts influence sales and marketing efforts...
How to build brand presence in your target media: Why PR agencies are essential
Building a strong brand presence is essential for success in 2024/25. Modern Public Relations (PR) has evolved into a multifaceted discipline that embraces multiple media channels to build brand awareness and preference. As expert communicators, PR professionals can...
How to increase engagement on your company LinkedIn page
Increase engagement on your company LinkedIn page with these powerful strategies for building your company's credibility on LinkedIn. Demonstrate industry participation and company achievements Employee advocacy is a simple yet powerful way to expand your reach Share...
Tech leaders: why events & festivals are the heartbeat of tech innovation
Stay sharp! Be immersed in cutting edge innovations: In a spirit of collaboration, your business can showcase, celebrate and engage with new tech innovation. Connect with fellow innovators: Be inspired by thought leaders, identify new synergies, forge networks and...
