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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
How to develop a B2B thought leadership strategy
A thought leadership strategy requires three things: A subject matter expert who is articulate, informed and engaging,...
How to adapt to the State of PR and Journalism in 2023
We work in a tightly woven web, yet the evolving fields of Public Relations and Journalism interweave with more...
How should you use AI in crisis management?
Crisis management is a critical function for companies, whether they’ve invested in an in-house public relations (PR)...
10 Mistakes to Ensure your PR Campaign Fails
Some behaviours foster greatness while others smother potential. In this blog we take a light hearted look at some...
Global tech innovator Bender joins growing EC-PR client portfolio
Agency’s 7th win of the year EC-PR, a leading UK-based PR firm known for its strategic communication expertise with ambitious, high-growth companies, is thrilled to announce its recent appointment as the PR agency of record for Bender UK, part of the Bender Group, the...
Is it time for a new PR agency?
5 Tell-tale signs it might be time to upgrade your PR arrangements. Investing in a partnership with a PR agency can be a big step up for ambitious B2B tech businesses, so it’s important to feel confident that you’re getting the biggest bang for your buck – after all,...
Creative tactics that replace the press release
Why the need for new tactics? Is the press release dead? The changing face of the media, with less staffing journalists on publications, more writers and bloggers to reach out and connect with, the impact of AI and the proliferation of low quality content being...
What makes clients tick?
Successful PR strategy requires a deep understanding of your clients. Discover five ways we learn what makes our clients tick. In B2B tech PR, understanding the intricate layers of our clients’ businesses is not just a process—it's a compulsion! At EC-PR, our mission...
