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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Ready, not Rough: Brands that Are Bold via Spokesperson Training
Imagine you’re sitting in a room. There are bright lights, cameras and mics everywhere. The person across from you is...
How to build a brand narrative for a tech company
There is an endless stream of absolute drivel coming out of the marketing, PR, and communications industry....
Analyst Relations in 2024: What’s on the horizon?
We’re now firmly in the New Year, when 2024 plans start to move into the implementation phase and when we might...
From uncomfortable beginnings to business breakthroughs: the LinkedIn journey that transformed our growth
When I first started posting on LinkedIn, it felt uncomfortable. Why? I was worried my work colleagues and especially...
What are analyst relations?
Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation and build brand awareness amongst industry experts, known as industry analysts. Amongst other things, analysts influence sales and marketing efforts...
How to build brand presence in your target media: Why PR agencies are essential
Building a strong brand presence is essential for success in 2024/25. Modern Public Relations (PR) has evolved into a multifaceted discipline that embraces multiple media channels to build brand awareness and preference. As expert communicators, PR professionals can...
How to increase engagement on your company LinkedIn page
Increase engagement on your company LinkedIn page with these powerful strategies for building your company's credibility on LinkedIn. Demonstrate industry participation and company achievements Employee advocacy is a simple yet powerful way to expand your reach Share...
Tech leaders: why events & festivals are the heartbeat of tech innovation
Stay sharp! Be immersed in cutting edge innovations: In a spirit of collaboration, your business can showcase, celebrate and engage with new tech innovation. Connect with fellow innovators: Be inspired by thought leaders, identify new synergies, forge networks and...
