To secure a sale, you need to create desire, a belief that your X will solve my Y. The higher the price tag of your X, the stronger my belief needs to be to close the sale – and the longer the likely sales cycle to embed that belief becomes, because belief is rooted...
tech pr Articles
Technical PR: Tips for creating content that delivers maximum impact
Recently our Client Service Director, Liz Churchman, featured in a PR Moment article, Ten Top Tips for Writing in PR, in which she highlighted the importance of doing your background research. Writing well in PR, and especially technical PR, requires a firm grip on...
I used to believe PR was all fluff, but now I think differently…
To be effective PR must be fully aligned with business goals When I worked as a local newspaper journalist, the prevailing attitude towards the PR profession was that PR was all fluff, awards ceremonies, celebrities, and cute puppies and kittens. There were exceptions...
How to find your voice in defence tech PR
The defence sector is not short of subject matter For defence companies, when it comes to choosing your desired thought leadership topics, you're never short of opportunities. Autonomous operations, AI and machine learning, cyber security, drone warfare, climate...
Blu Wireless Tech PR Case Study
Context Blu Wireless is disrupting the market with ultra-fast and seamless 5G mmWave solutions engineered for emerging connectivity needs – from smart city networks to connected vehicles and high-speed transport. Blu Wireless works with integrators, manufacturers and...
What’s Changed In Tech PR Over The Last 12 Months?
As a tech PR agency, we have a vested interest in keeping up to date with what is happening in the tech industry. The last 12 months haven’t been an exception, but it has certainly been a bumper year for the industry with tech stories frequently featured in national...
What is Tech PR?
Tech PR is the process of cultivating and nurturing your technology brand by commenting on and generating storylines in which your brand is the champion. Seeding, fostering, and promoting positive business initiatives aligned to your commercial strategy will also be...
The Impact of a Communication Strategy – Tech PR Case Study
“If you had told me, at the start of this journey, that a business like ours, operating in our space, could have a USP I would never have believed you. I would not have thought it was possible. But we do and we have, we stand out for all the right reasons. That’s...