If you are a B2B marketing leader, you know the struggle – big growth targets, tight budgets, and a team already stretched to its limits. The pressure to increase market visibility without draining resources is relentless. But what if there was a way to make PR work...
Poor market visibility is a familiar tale in the tech industry. A company develops something that genuinely moves an industry forward and changes lives for the better. Their clients are chuffed, and the solution tackles real, pressing problems. Yet, somehow, the...
What is Tech PR? Technology Public Relations (Tech PR) is the process cultivating, maintaining, and enhancing the reputation of your technology brand, business, or service. This involves crafting compelling narratives, generating positive media coverage, and...
Identifying your ideal target audience is essential to driving growth, fostering customer loyalty, and building a brand that resonates deeply. The challenge lies in navigating through a vast pool of potential customers to find those who will not only purchase your...
And why Tech PR with a communication strategy will keep costs down In this article we’ll look at the four main costs to consider before choosing to embark in tech PR activity. Secondly, we’ll weigh these up against the costs of not doing tech PR for a growing...
The power of engagement: Crafting content that resonates with a tech audience In an era dominated by rapid technological advancements where machine learning, artificial intelligence (AI), and Industry 4.0 are pivotal forces shaping industries, the challenge for tech...
Gina Hollands has worked in the PR industry for 20 years. In December 2022, she left a senior position in a PR agency to go freelance. EC-PR was one of her first clients. Here she shares what it was like to join the EC-PR team as a PR freelancer.What was your...
Brand Personality Examples and the Best Brand Personalities for Tech Companies Do you know what a brand personality is and how it applies to your company? It is a crucial part of how your team will speak to customers if you want to see both fast results and lasting...
To secure a sale, you need to create desire, a belief that your X will solve my Y. The higher the price tag of your X, the stronger my belief needs to be to close the sale – and the longer the likely sales cycle to embed that belief becomes, because belief is rooted...
Recently our Client Service Director, Liz Churchman, featured in a PR Moment article, Ten Top Tips for Writing in PR, in which she highlighted the importance of doing your background research. Writing well in PR, and especially technical PR, requires a firm grip on...
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