Why roundtables need to be part of your B2B marketing strategy B2B roundtable events provide a great platform for brand awareness, building relationships, facilitating focused discussions, sharing expertise, building credibility, and gaining insight. So, it’s no...
Why the need for new tactics? Is the press release dead? The changing face of the media, with less staffing journalists on publications, more writers and bloggers to reach out and connect with, the impact of AI and the proliferation of low quality content being...
Roundtables are an effective way to generate valuable high-trust and low-trust media coverage – both of which you need to elevate your brand effectively. A simple tactic well executed can feed your communication funnel for months. And, because all the material is from...
Recently our Client Service Director, Liz Churchman, featured in a PR Moment article, Ten Top Tips for Writing in PR, in which she highlighted the importance of doing your background research. Writing well in PR, and especially technical PR, requires a firm grip on...
The roundtable is a hidden gem of high value engagement and content creation As PR practitioners we have many tools at our disposal when considering the best channels with which to reach target audiences. In a recent blog we talked about some creative PR tactics you...
Home · Case Study · SeequentRock Solid Authority A unique mining and exploration software and a Bentley Systems Company, Seequent is a pedigree in the Industrial Minerals (IM) mining sector. Seequent has a proven, end-to-end workflow solution that unites all...
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