Poor market visibility is a familiar tale in the tech industry. A company develops something that genuinely moves an industry forward and changes lives for the better. Their clients are chuffed, and the solution tackles real, pressing problems. Yet, somehow, the...
Marketing plays an integral role in the business’s growth, but without a clear communication strategy, money is being wasted and it’s impossible to be consistent and efficient. Without a communication strategy, CMO’s are expected to deliver whilst working in a vacuum,...
How to build a B2B communication strategy that works A strong B2B communication strategy differentiates your brand, ensuring clear, persuasive messaging. After years of helping brands craft impactful messaging, we’ve uncovered a common mistake—many businesses focus on...
Marketing budgets tight? Here’s the silver lining... It will force you to be laser-focused on what actually works. In this article I will show you how to find out what will work for your business, and how to implement and measure these marketing strategies. Stop...
Target personas: an extremely powerful marketing tool Effective communication is based on an in-depth understanding of your customer base. You need to know who your customers are and which channels they use to stay informed. You need to uncover their fears, pain...
PR support at trade shows helps you to make the most of the opportunities at exhibitions to maximise your return on investment.Make your trade show the success it should be! In this article we'll consider: Pros and cons of running an exhibition without trade show...
Earned and owned media are crucial components in a successful business marketing strategy. Earned media - when your brand is featured in unpaid coverage in independent media - can build brand credibility and high levels of trust. Owned media - any content your brand...
5 Tell-tale signs it might be time to upgrade your PR arrangements. Investing in a partnership with a PR agency can be a big step up for ambitious B2B tech businesses, so it’s important to feel confident that you’re getting the biggest bang for your buck – after all,...
Our guest author, Dave Ruane, is Global Director Client Solutions at Lion People Global a growth solutions company, and former director of Marketing at XTM International. He shares his example of how their B2B business implemented a customer-centric content strategy...
Successful PR strategy requires a deep understanding of your clients. Discover five ways we learn what makes our clients tick. In B2B tech PR, understanding the intricate layers of our clients’ businesses is not just a process—it's a compulsion! At EC-PR, our mission...
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