How to grow your LinkedIn Reach in 2024
How to grow your LinkedIn Reach in 2024 Forget LinkedIn vanity metrics, focus on genuine engagement and embrace video in a mobile-first world Last month saw the release of the illustrious and much anticipated Algorithm Insights 2024 report from LinkedIn™ trainer,...
How to pitch to B2B media
How to pitch to B2B media With an increasing move towards remote working and fewer opportunities for face-to-face meetings, it’s more important than ever for PRs to cut through the noise and get their journalist pitch ‘right first time’ if they have any hope of...
A Comprehensive Glossary of AR and PR Terms
A Comprehensive Glossary of AR and PR Terms More than just a basic glossary, this blog gives you an introduction to our most used AR and PR terms. It’s thorough. We explain what different terms mean and outlined the key attributes of each term and, where appropriate,...
The pitfalls of applying PR best practice to AR
The pitfalls of applying PR best practice to AR Analyst Relations (AR) has matured as a discipline over the past 10 –15 years, with most companies either employing a dedicated AR resource, or outsourcing parts of their AR programme to external parties on a strategic...
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