The vital role of PR in Sales
The vital role of PR in Sales Let’s examine the role of PR in Sales A well-executed PR campaign plays into all stages of your customer’s journey—putting more leads in your pipeline, nurturing your prospects as they move down through the funnel, and building...
Event Publicity: The Post-Show Follow Up
Event Publicity: The Post-Show Follow Up It’s post-show – the event is over folks… the attendees have left and the doors on your event are firmly closed. Now, it’s time to relax with a well-earned cuppa and some tasty biscuits. Don’t get too comfortable...
Event Publicity: Handling the unexpected
You’ve prepped your ice-breakers, the Press Releases are printed out and you’ve got your contacts details all programmed in your phone. Now to prepare for the unexpected. If a journalist happens to come by the stand unexpectedly or asks a question that is sensitive...
Event Publicity: Networking with the media like a pro
Event Publicity: Networking with the media like a pro Trade shows and exhibitions are all about making connections – networking. Whether that is meeting new people or strengthening existing relationships, your role is to engage with your industry’s media and...
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