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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Yes, PR is measurable… and this is how we track RESULTS
The world of marketing lives by the mantra “if you can’t measure it, don’t do it”. There are plenty of models in place...
Find the right PR Partner for you – 7 questions to ask before signing
What should you be looking for in B2B PR company? When outsourcing your PR activity, you need to find the right PR...
B2B PR – In PR opinions matter, what’s yours?
Here at EC-PR our guiding principle is to help you communicate with conviction.
B2B PR – Just three weeks until UK Security Expo 2017
You will have a clear idea about what your message and tactics are as you enter the final approach
Trust the PRocess – Part One – Growth Marketing
B2b Marketing Director, Vanessa Ashworth takes us on a two-part blog journey on why marketers should trust the process of PR, explaining why those in the industry should know better than to try to use the specialism to create short-term, direct sales results. How B2B...
What the Cybersecurity Media wants from Tech PRs
Want to get more out of your cybersecurity PR? Read what leading cybersecurity media editors say about what turns their heads or turns them right off…
The Importance of PR in the Insurtech Industry
Not a luxury, but an essential. Why insurtech PR is so important when you’re looking to make headway in the industry.Let's start with a trio of urban legends One of the most common mistakes people make when deciding on how to promote their brand is to assume everyone...
Insurtech Start-up Success: The Role of PR
As a insurtech start-up, thinking about your PR at an early stage can pay dividends in the future. Here, we take a look at why There’s a lot to think about when starting up as a new insurtech, and it can be tempting to put ‘soft’ matters, such as marketing,...
