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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Creating a strategic PR plan
A strategic PR plan can help you move beyond rushed press releases and piecemeal media placements to get real results...
PR Campaigns to demonstrate value
Showcasing the value of your products and services is a critical aspect of PR campaign planning. PR campaigns that...
PR Campaigns to build engagement
Besides an agreement to marry, being engaged also defines the act of being ‘involved’ with something or someone. In...
How to use PR campaigns to build trust
Trust is a precious commodity, developed and banked with your audience over the course of thousands of interactions...
Why a successful PR strategy depends on engaged leadership
Here’s a scenario you may be familiar with: The senior leadership team at your company decides it's time for your communication team to implement a new PR Strategy they’ve been cooking up for the past month. As far as they're concerned, the campaign is ready to launch...
7 Ways PR differs from advertising
The key difference between PR and advertising is that advertising space is paid for while editorial space is not – the impact on how and why you use one over the other is rooted in this fundamental difference. There are 7 principle ways that public relations is...
What is meant by earned media?
Earned media is unpaid exposure or publicity produced and published organically. It's one part of the PESO model® that's made up of four different media types – paid, earned, shared and owned – which together create a coherent message. Earned media is a highly...
Six reasons why PR is essential for your B2B tech brand
In essence, if your prospects can't see you, they can't consider you; if they can't consider you, they will never begin to like you, and, if they don’t like you, they will never trust you sufficiently to buy from you. PR is the most cost-effective way of establishing...
