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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Tech leaders: why events & festivals are the heartbeat of tech innovation
Stay sharp! Be immersed in cutting edge innovations: In a spirit of collaboration, your business can showcase,...
How to measure your PR efforts in 2024
Good news! Public Relations efforts can be measured and should be! Avoid the frustration of not knowing the impact of...
Thought leader vs influencer – what’s the difference?
Distinct roles: Thought leaders offer deep expertise and innovative thinking, while social influencers drive...
The 7 deadly sins you need to avoid when posting on LinkedIn
Are you interested in learning the common mistakes LinkedIn users are making in 2024? Discover why you shouldn't...
How to build brand awareness in 2025: Fully integrated PR strategies that work
One of the most commonly asked questions we hear at our tech PR agency is: How can we increase our brand awareness? To get on the same page about what this objectively means, we should go beyond the simple definition of whether your target customers are aware of your...
Personal branding for B2B tech c-suite executives: your questions answered
Personal branding has become a much-lauded concept embraced by solopreneurs like Lea Turner and successful CEOs like Steven Bartlett. But is personal branding an appropriate strategy for c-suite executives in ambitious B2B tech businesses? In this article, we explore...
Decoding buyer intent: why it matters for tech PR and communications
For PR and communications professionals in the B2B technology sector, understanding buyer intent isn't just a sales team concern—it's fundamental to crafting effective communications strategies. While marketing teams track analytics and sales teams monitor pipelines,...
Six reasons why you need a communication strategy
Marketing plays an integral role in the business’s growth, but without a clear communication strategy, money is being wasted and it’s impossible to be consistent and efficient. Without a communication strategy, CMO’s are expected to deliver whilst working in a vacuum,...
