A marketing team celebrates a surge in new leads, while the sales team complains that none are worth pursuing. Sound familiar? In small teams, misalignment wastes valuable time, stalls growth, and can mean the difference between progress and stagnation. The good news...
More than just a basic glossary, this blog gives you an introduction to our most used AR and PR terms. It’s thorough. We explain what different terms mean and outlined the key attributes of each term and, where appropriate, explained its purpose. Browse the blog or...
Marketing teams, passionate about their technology's capabilities, frequently overlook a defining reality: even in the most technical of markets, it's the human connection that truly drives engagement. The challenge isn't the quality of the tech, it's how its value is...
Integrated PR enables businesses to deliver a cohesive and strategic message across multiple communication channels, ensuring that every interaction with their audience reinforces their brand message. Audiences engage with brands through various platforms—social...
A well-structured PR strategy plan can help you move beyond rushed press releases and piecemeal media placements to get real results from your PR efforts. In this guide, we'll walk you through the essential steps to crafting an effective PR strategy. You'll learn what...
Spread your wings and be recognisable! Let's look at the essentials for PR for business growth: Do your PR placements bring leads? Likely not without a strategic PR plan. You need one. Do you know your target audience? How long is their buying journey? PR can prepare...
Authored in conversation with Vanessa Ashworth, Head of Marketing Communications at A-SAFEBrand marketing: a marmite for marketers Marketers face constant pressure to prove ROI for every initiative. But what happens when the most valuable marketing activities can't be...
How a thought leadership strategy transformed Blu Wireless into a defence market leader in the UK and USA Blu Wireless, a specialist in millimetre wave technology, wanted to enter a new market to them: defence. And not only that, they needed to grow reach in the US...
One of the most commonly asked questions we hear at our tech PR agency is: How can we increase our brand awareness? To get on the same page about what this objectively means, we should go beyond the simple definition of whether your target customers are aware of your...
Personal branding has become a much-lauded concept embraced by solopreneurs like Lea Turner and successful CEOs like Steven Bartlett. But is personal branding an appropriate strategy for c-suite executives in ambitious B2B tech businesses? In this article, we explore...
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