How a thought leadership strategy transformed Blu Wireless into a defence market leader in the UK and USA Blu Wireless, a specialist in millimetre wave technology, wanted to enter a new market to them: defence. And not only that, they needed to grow reach in the US...
Personal branding has become a much-lauded concept embraced by solopreneurs like Lea Turner and successful CEOs like Steven Bartlett. But is personal branding an appropriate strategy for c-suite executives in ambitious B2B tech businesses? In this article, we explore...
Marketing plays an integral role in the business’s growth, but without a clear communication strategy, money is being wasted and it’s impossible to be consistent and efficient. Without a communication strategy, CMO’s are expected to deliver whilst working in a vacuum,...
Why is likeability so important in tech PR & Marcomms? Why isn’t a sublime product enough to get you past the winning post? Put simply, likeability is about safety and familiarity. The more we see something the more we are inclined to like it; in psychology it’s...
The cost of tech PR services in the UK can vary based on several factors, including the complexity of the project, the scope of work, the reputation and experience of the PR agency, and the duration of the engagement. In this blog we aim to provide you with specific...
How to build a B2B communication strategy that works A strong B2B communication strategy differentiates your brand, ensuring clear, persuasive messaging. After years of helping brands craft impactful messaging, we’ve uncovered a common mistake—many businesses focus on...
Gartner has just released data telling us European marketing budgets are being squeezed yet again this year They report that budgets have fallen by 16% to an average of 7.4% of revenue. What does this mean for B2B tech firms? Spreading your marketing budget across too...
Marketing budgets tight? Here’s the silver lining... It will force you to be laser-focused on what actually works. In this article I will show you how to find out what will work for your business, and how to implement and measure these marketing strategies. Stop...
A strategic guide for ambitious tech companies to increase their brand awareness on a budget Brand awareness remains the most misunderstood investment in B2B tech marketing. According to a recent Gartner report, European CMOs have seen an average year-on-year cut...
X RIP: A B2B marcomms blueprint for life post-X In this article we explore lessons learned from the 2023-24 upheaval at X (formerly Twitter) and how it has highlighted the critical need for businesses to reassess their B2B digital marketing strategies. Learn how B2B...
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