A focused value proposition isn't limiting your growth – it's accelerating it...I've sat in countless boardrooms where the conversation goes like this: "We need to make sure our product appeals to everyone. The bigger the addressable market, the bigger the...
A front-page feature might feel like the pinnacle of PR success, but without credibility, it carries little weight. For B2B tech companies, where buying cycles are long and decisions involve multiple stakeholders, being seen as a trusted authority is far more valuable...
There’s been a lot of buzz about the latest LinkedIn algorithm report from JustConnecting and Richard van der Blom. Richard van der Blom is a leading LinkedIn algorithm expert whose research has become the gold standard for understanding how the platform really works....
LinkedIn is an invaluable platform for professional networking, brand building and thought leadership. But many senior leaders in the tech industry still hesitate to fully engage on this platform. It is crucial for Chief Marketing Officers (CMOs) to understand the...
In the past week, I've had three separate conversations with business leaders, each with the same pressing request: "We need more leads." It's a familiar refrain. But when I asked a simple follow-up question – “What's your
LinkedIn isn't just a networking tool; it's a strategic communications platform that allows CEOs and business leaders to build their personal brand, foster business relationships, and showcase their company's values. With over 1 billion members in more than 200...
Why target personas are an essential marketing tool If your marketing messages aren't landing — or your audience seems disengaged — the issue might not be what you're saying, but whom you're speaking to. Target personas help you reach and satisfy your ideal audience....
Thought leadership content has become a driving force in today's digital landscape. Business leaders rightly see thought leadership as a way to elevate their brands and establish authority. And PR agencies, like EC-PR, are enjoying more requests for this kind of...
In the second blog of our lean B2B tech PR series, Account Manager Charlie Castillo unveils why strategic shortcuts are the savvy marketing leader's secret weapon. As budgets continue to shrink across B2B tech, these practical approaches can help you deliver...
A marketing team celebrates a surge in new leads, while the sales team complains that none are worth pursuing. Sound familiar? In small teams, misalignment wastes valuable time, stalls growth, and can mean the difference between progress and stagnation. The good news...
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