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At ec-pr we realised some time ago that generating great publicity comes from understanding people. Good publicists have mastered the art of communication and are able to work in tight collaboration with smart, engaging business people. The best PR agencies find out who their clients’ audiences are, what they talk about and how to reach them.
At ec-pr we work closely with our clients, often business with highly technical products and services, and we help them navigate obstacles, problems and crises. We have worked hard to make our PR activities measurable and guarantee the success of our efforts.
We excel at translating technical complexity into great press releases and top-notch editorial that people want to read. We find the human story within the facts and make it interesting and readily usable by journalists.
Read on to find out more about our approach to PR. And then, if you are trying to find a PR agency that is refreshingly different, and who is bought into your success, you need to speak to Lorraine at ec-pr today.
Recently our Client Service Director, Liz Churchman, featured in a PR Moment article, Ten Top Tips for Writing in PR, in which she highlighted the importance of doing your background research. Writing well in PR, and especially technical PR, requires a firm grip on...
If you’re getting ready to scale up a B2B tech company for the first time, then you’re about to discover that growing a business is both exhilarating and nerve-wracking. There may be various reasons for scaling: perhaps you want to focus your efforts on growing your...
To be effective PR must be fully aligned with business goals When I worked as a local newspaper journalist, the prevailing attitude towards the PR profession was that PR was all fluff, awards ceremonies, celebrities, and cute puppies and kittens. There were exceptions...
This may seen like an odd question but... How "human" is your brand? Your business is made up of humans all the way through the supply chain. Yet when it comes to your brand, sometimes the human element is lost. No more so than when the subject matter is technically...
EC-PR is not your average London PR agency; we’ve always done things differently. As a result, the people we work with and for often want to know more about how and why we work this way. So, in today’s blog, we’ll be discussing how EC-PR has made being a virtual B2B...
When I started out in B2B PR, plenty of people told me that it was the ‘unsexy’ side of the profession. For a long time, no one chose B2B as a career, saying, "You know what, I have a passion for promoting products and services with a long, convoluted procurement...
The B2B Tech agency EC-PR has grown its team and won nine consecutive PR contracts London: EC-PR, B2B Technology PR agency, has seen significant growth in the past year, with the team growing from just two to seven, and achieving nine consecutive contract wins. The...
Appointing a PR agency can be daunting and time consuming, but by asking the right questions you can make your process efficient and rewarding and your outcome a success. By securing the right blend of expertise, you can unlock new channels of influence and persuasion...
Within your PR campaign, there are several areas we consider crucial if you want to ensure your campaign is effective and always driving you closer to your goals. At EC-PR, we emphasise the development of a powerful communication strategy and a considered campaign...
Client relationships, like any type of business or personal relationships, require nurturing, regular communication, time and effort. Every relationship will have the occasional bump in the road, but most issues can be ironed out with a phone call or a friendly...
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