Appointing a PR agency can be daunting and time consuming, but by asking the right questions you can make your process efficient and rewarding and your outcome a success. By securing the right blend of expertise, you can unlock new channels of influence and persuasion...
Our PR approach articles
At ec-pr we realised some time ago that generating great publicity comes from understanding people. Good publicists have mastered the art of communication and are able to work in tight collaboration with smart, engaging business people. The best PR agencies find out who their clients’ audiences are, what they talk about and how to reach them.
Our whole business is built around this idea of engaging, accountable and thought-provoking PR.
At ec-pr we work closely with our clients, often business with highly technical products and services, and we help them navigate obstacles, problems and crises. We have worked hard to make our PR activities measurable and guarantee the success of our efforts.
We excel at translating technical complexity into great press releases and top-notch editorial that people want to read. We find the human story within the facts and make it interesting and readily usable by journalists.
Read on to find out more about our approach to PR. And then, if you are trying to find a PR agency that is refreshingly different, and who is bought into your success, you need to speak to Lorraine at ec-pr today.
Tips For Delivering An Effective PR Campaign
Within your PR campaign, there are several areas we consider crucial if you want to ensure your campaign is effective and always driving you closer to your goals. At EC-PR, we emphasise the development of a powerful communication strategy and a considered campaign...
What to do with difficult PR clients
Client relationships, like any type of business or personal relationships, require nurturing, regular communication, time and effort. Every relationship will have the occasional bump in the road, but most issues can be ironed out with a phone call or a friendly...
How Can PR Support My SEO?
SEO and PR are important functions for businesses, and both fall under the broad umbrella of marketing. For some, that may be where the association ends but for businesses looking for maximum success when it comes to reaching audiences and boosting their reputation,...
Should B2B businesses choose to spend on PR or advertising?
If you’re a marketer in a B2B business, you likely have a limited marketing budget and so are inclined to be more careful and sceptical where your money goes. You want guaranteed results and a cost-effective way to reach your strategic goals. It can be difficult to...
What’s The Difference Between B2B PR & B2C PR?
You will no doubt be familiar with the terms business to consumer (B2C) and business to business (B2B) PR. You may even understand that these two styles of PR are different, but can you put your finger on the differences? Most understand B2C is consumer-based and...
How much does a PR campaign cost?
This week we’re talking about PR campaign costs, expensive violin strings, and how much of your budget you should think about investing in a PR campaign.How much does a PR campaign cost? This is a question many have asked and will continue to ponder, but nobody will...
There’s No Such Thing As Bad PR. Codswallop.
Now there’s a phrase I hear all the time, particularly when out socialising and I’m asked the obligatory “So what do you do?” That’s when I hear the phrase “Well, there’s no such thing as bad PR”. Frankly, that’s codswallop. There is bad PR. Let me talk you through...
How to use PR campaigns to build trust
Trust is a precious commodity, developed and banked with your audience over the course of thousands of interactions and touchpoints. The more honesty and helpfulness infused in each of these interactions, the more trust that is accumulated. Until eventually, you’ve...
How do I know if my PR agency is doing a good job?
Are you thinking about recruiting a PR agency or perhaps you feel your current agency could be adding a little more magic? This article is about how to assess whether your agency is actually doing a good job and what a great PR agency should be delivering. As with any...
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