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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Marketing-Sales alignment for smaller teams: 4 steps to make it work
A marketing team celebrates a surge in new leads, while the sales team complains that none are worth pursuing. Sound...
The questions every marketing manager should ask before hiring a PR agency
Hiring a PR agency? Questions to ask before you sign up Before you sign a contract with any PR agency, we recommend...
A Comprehensive Glossary of AR and PR Terms
More than just a basic glossary, this blog gives you an introduction to our most used AR and PR terms. It’s thorough....
How to humanise your tech marketing in 8 steps
Marketing teams, passionate about their technology's capabilities, frequently overlook a defining reality: even in the...
Why tech scale-ups fail without a communications strategy
Did you know that even the most groundbreaking technology cannot guarantee the success of your tech scale-up? It's a common misconception that solving an industry-wide problem is enough. Yet, the reality is starkly different. Let's dive into why a comprehensive...
The 5 worst types of LinkedIn posts (and how to fix them)
LinkedIn can be a goldmine for building professional relationships, showcasing expertise and attracting ideal clients. But scroll through your feed for five minutes and you'll encounter posts that make you wonder if the person considered, even for a moment, how it...
How A-SAFE became a trusted industry voice in just 12 months
Building brand authority through thought leadership: A-SAFE's 12-month success story A-SAFE is the world’s leading industrial safety barrier supplier, improving workplace safety worldwide. The company wanted to boost brand visibility, credibility and memorability,...
Why your SLT needs to stop trying to appeal to everyone
A focused value proposition isn't limiting your growth – it's accelerating it...I've sat in countless boardrooms where the conversation goes like this: "We need to make sure our product appeals to everyone. The bigger the addressable market, the bigger the...
