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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
“What the 80’s taught me about PR”
I spent the start of my career, the 80s, working in advertising, account handling campaigns for brands such as Birds...
Posidonia 2018: A three-day whirlwind
When Lorraine and I first discussed going to Posidonia this year, we couldn’t quite believe that in the decade of...
Event Publicity: The Post-Show Follow Up
It's post-show - the event is over folks… the attendees have left and the doors on your event are firmly closed. Now,...
Event Publicity: Handling the unexpected
You’ve prepped your ice-breakers, the Press Releases are printed out and you’ve got your contacts details all...
How should you use AI in crisis management?
Crisis management is a critical function for companies, whether they’ve invested in an in-house public relations (PR) team or a PR agency. In 2023 many are wondering if crises could be averted with the use of machine learning and artificial intelligence (AI)...
10 Mistakes to Ensure your PR Campaign Fails
Some behaviours foster greatness while others smother potential. In this blog we take a light hearted look at some behaviours that will accelerate the failure of your public relations team. We've been very fortunate enough to have very rarely come across these...
The Secret Superpower Behind Great PR – a Brand Communication Strategy
There is a secret to effective public relations that creates consistently strong results. If you’re looking to build great brand awareness and unshakeable credibility in your target marketplace, then your ears should be pricking up right now. We need to talk about...
The Role of Insight in Building a Distinct Brand
Three things you need to be a distinct brand (Part one of three) First, you need Insight. Insight comes in four flavours – consumer insight, prospect insight, founder insight, competitive insight.What is Consumer Insight? Without consumer or customer insight, your...
