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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
UK vs US PR: What you need to know before scaling up in America
On international campaigns we work with our good friends across the pond at Songue PR. So, for anyone thinking about...
The pitfalls of applying PR best practice to AR
Analyst Relations (AR) has matured as a discipline over the past 10 –15 years, with most companies either employing a...
How Are Analyst Relations Different To Public Relations?
We briefly touched on the difference between analyst relations and public relations in a previous post but will now...
Proven B2B PR Tools to Engage Target Audiences Effectively
One critical success factor at the planning stage for an effective PR campaign is to identify your audience. Only by...
Personal branding for business leaders – All you need to know
Why should you pursue a personal branding strategy? When is the best time to begin and who should be involved? You’re about to step into the new world of personal branding for business leaders... A recent study conducted by Harvard and the Edelman Trust Institute has...
4 Steps to secure coverage in top tier publications
In the world of media and PR, standing out requires more than just having something to say – it's about saying the right things at the right time. Today, you’ll have a bird’s eye view of our unique process designed to keep our clients front and centre in key...
Is it time for a new PR agency?
5 Tell-tale signs it might be time to upgrade your PR arrangements. Investing in a partnership with a PR agency can be a big step up for ambitious B2B tech businesses, so it’s important to feel confident that you’re getting the biggest bang for your buck – after all,...
How we mastered a customer-centric content strategy with a Brilliant Ideas Bank
Our guest author, Dave Ruane, is Global Director Client Solutions at Lion People Global a growth solutions company, and former director of Marketing at XTM International. He shares his example of how their B2B business implemented a customer-centric content strategy...
