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Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Want to become a thought leader? Identify the topics that matter
While the term "thought leader" might sound like another corporate buzzword, the truth is that, when it's done right,...
It’s beginning to look a lot like… an online shopping Xmas
Cold mornings, misty afternoons, big jumpers and large tea pots. The winter is drawing in and our thoughts are turning...
No longer the poor relation – why I’m backing B2B PR for the long-haul
When I started out in B2B PR, plenty of people told me that it was the ‘unsexy’ side of the profession. For a long...
EC-PR has achieved 194% growth
The B2B Tech agency EC-PR has grown its team and won nine consecutive PR contracts London: EC-PR, B2B Technology PR...
How to use a business roundtable event to make a year’s worth of content
With the right processes in place, one roundtable event can generate enough marketing and PR materials to last a year. This article explains how. We look at planning your event, choosing the right topics, creating a content distribution strategy and repurposing...
How to use AI in PR in 2024
How to use AI in public relations effectively (without damaging your reputation, or putting off journalists). There are incredible strengths and pitfalls in using AI tools in PR. PRs need to embrace the efficiencies of artificial intelligence to keep pace with...
What are the costs of Tech PR … versus not doing it?
And why Tech PR with a communication strategy will keep costs down In this article we’ll look at the four main costs to consider before choosing to embark in tech PR activity. Secondly, we’ll weigh these up against the costs of not doing tech PR for a growing...
The definitive guide to writing a positioning statement
What is a positioning statement? What role does it play in marketing communications and B2B PR? What should a positioning statement include and what value is it to business? In this guide we share our positioning statement template and example of how you use it.What...
